by | Nov 13, 2024 | Flooring News
Can the moisture content in a wood floor be really 4%? How can wood achieve such a low moisture content? If someone in Portland Ore., for example, claims that a wood floor measures 4%, I would be very skeptical. However, there are places where the moisture could be...
by | Nov 13, 2024 | Flooring News
New Orleans—“We are not in a recession, we’re not headed for a recession, and there is a lot of opportunity out there.” That message was at the heart of a keynote presentation delivered by ITR Economics’ Lauren Saidel-Baker at the 2024 North American Association of...
by | Nov 12, 2024 | Flooring News
Orlando, Fla.—CCA Global Partners announced that sports broadcaster Bob Costas has been selected as the keynote speaker for its annual member conneXtion convention to be held here in January. Held annually, the conneXtion convention brings together nearly 1,200...
by | Nov 12, 2024 | Flooring News
Waregem, Belgium—Unilin Technologies, the intellectual property division of Unilin, has received a notice of allowance for a new patent—US 18/450,106. This patent, soon to be officially granted, according to Unilin, covers the recently introduced flooring products...
by | Nov 12, 2024 | Flooring News
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
by | Nov 12, 2024 | Flooring News
In the first two installments of this series, I discussed how smart dealers, like Cody (a composite of many dealers I’ve worked with), use strategic marketing and in-store practices to start overcoming objections long before a client raises them. In this installment...
