by Nathanael Strickland | Mar 11, 2025 | Flooring News
Most flooring dealers focus on facts and features in their marketing. They talk about square footage prices, durability and stain resistance. While these details matter, they don’t drive buying decisions. What does? Emotions. And the best way to create an emotional...
by Nathanael Strickland | Mar 11, 2025 | Flooring News
In the highly competitive world of retail, manufacturers and regional distributors spend considerable time and resources vying for their share of business from retailers. This often comes down to offering the cheapest price and unique products. However, in the...
by Nathanael Strickland | Mar 11, 2025 | Flooring News
Orlando, Fla.—Coverings, North America’s leading international tile and stone showcase and educational conference, has announced an expanded roster of both new and returning programs and activations for Coverings 2025. The highly anticipated event—set for April 29 –...
by Nathanael Strickland | Mar 11, 2025 | Flooring News
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
by Nathanael Strickland | Mar 11, 2025 | Flooring News
If there’s any sector of the market that has proven to be “inflation-proof” over the past several years, it’s the high-end wood realm. That’s based on both sales activity from the major suppliers as well as anecdotal evidence from the retail community. The thought...
by Nathanael Strickland | Mar 11, 2025 | Flooring News
Carolyn Haicl Carolyn Haicl, the new senior vice president of marketing and brands at Shaw Industries, is a brand builder. Her experience as vice president of North America marketing at Electrolux included repositioning the venerable Frigidaire brand, and she was also...
