A bad strategy: Giveth, then taketh away

What’s the best way to alienate your customers? Take away the things you did for them that your competition did not. The things that set you apart. The things your customers appreciated. Because when you eliminate the differentiators that made you a preferred retailer...

Karastan presents Luxecraft Serenity

Calhoun, Ga.—Karastan expanded its resilient line by presenting LuxeCraft Serenity, a premium WPC addition complementing its existing SPC offerings. The collection’s two sophisticated styles, Summerhill Chase and Wyndham Shores, provide exceptional durability, comfort...

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