Blog

Turnhout, Belgium—i4F announced a new partnership with Tianzhen Technology Co. Ltd (TZ). This collaboration was intended to develop and license out new, cutting-edge technologies for flooring products made from PET, recycled PET (rPET) and/or PETG materials. This new...

Myers Flooring has workrooms in all three of its locations to serge and bind broadloom into custom rugs. Research has shown that within weeks of purchasing hard surface flooring—in some cases, days—an estimated 80% of consumers will look to accessorize the floor with...

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What gives you hope that 2025 will be a good year? Here are their responses: “We used the downtick in business to shore up our...

Murrieta, Calif.—The National Wood Flooring Association (NWFA) has provided flooring for its 78th home in support of the Gary Sinise Foundation R.I.S.E. program. The R.I.S.E. program—Restoring Independence Supporting Empowerment—builds mortgage-free, custom,...

When is the status quo not enough? When you are a flooring retailer that’s coming off a sluggish year and can’t afford to be reactive to market conditions. At times like these, dealers must actively improve and innovate, lest they be overtaken by competitors looking...

A new customer relationship management (CRM) system promises to transform your sales, marketing and operational efficiency. However, as a flooring retailer or contractor, you may wonder how this modern tool integrates with the legacy software systems you’ve relied on...

Bursting onto the scene in 2024, International Flooring Co. (IFC) has carved out a niche within the hard surface sector—particularly in the WPC resilient category—with an emphasis on design innovation and a strategic approach to retail partnerships. For the coming...

In just five years, Ultimate Floors has grown from a regional player to a burgeoning national brand in the flooring industry. And it’s not hard to see why. With a foundation built on innovation and a commitment to customer success, this family-owned business is...

Exhibitors at the Southwest Flooring Market like Stanton said business was still to be had despite the poor weather. Arlington, Texas—“Better than expected.” That was the consensus among the 58 exhibitors that participated in the weather-marred Southwest Flooring...

Saint Charles, Mo.—The National Wood Flooring Association (NWFA) has released its 2025 hands-on training calendar. These events are held at various NWFA regional training centers across the United States, with each course led by an NWFA regional instructor. These...

Salem, N.J.—Eye-catching new products; game-changing technologies; and strategic product line extensions. These are among the highlights that Mannington is focusing on for 2025. The primary goal, according to the company, is to provide its retailers with timely,...

Mark Lukianchuk, general manager (Cyncly). When Cyncly announced the acquisition of Broadlume—its fourth flooring software acquisition in two years—last month, it solidified the company’s dominant position in the retail flooring technology space. This followed...

In the world of business, the cornerstone of success isn’t just your product, pricing or even your marketing strategy—it’s your people. Your personnel are not merely employees but the lifeblood of your company’s culture, reputation and profitability. As someone who’s...

The new home construction market is navigating a complex landscape of challenges and opportunities. Industry observers describe a dynamic market with builders and homebuyers alike adapting to shifting economic conditions and evolving preferences. “Builders have had...

You’ve probably had this experience: A customer visits your showroom, shows interest and then leaves without making a buying decision. Days turn into weeks, and despite your great first impression they never return. Frustrating? Absolutely. Preventable? Completely....

Lancaster, Pa.—In an effort to further reinforce its position as a leader in the circularity movement, Ecore recently unveiled a corporate rebrand to convey its commitment to eliminating rubber waste through continuous recycling. This can be seen in a new visual...

Orlando—CCA Global Partners’ annual convention, conneXtion, kicked off this morning here at the Gaylord Palms Resort with a feel of optimism in the air. Following a performance by the University of Central Florida marching band, Keith Spano, president retail group and...

South Jordan, Utah—QFloors announced a new product to help flooring dealers easily keep their showrooms up to date and looking professional: QTagger. QTagger, now available to QFloors customers, provides QR code and electronic tagging options for showroom displays....

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

Waregem, Belgium—Unilin Technologies has launched an innovative production process for pressed bevels in SPC flooring. Using specially designed equipment in cooperation with Chinese manufacturer KONO, this patented technology is meant to transform the way pressed...

Mountville, Pa.—AHF Contract has launched Nod to Nature, a new luxury vinyl collection designed to blend the beauty of the natural world with high performance. Inspired by nature, the 2.5mm dry back and 4.5mm loose lay LVT is designed to capture the essence of wood...

Munich, Germany—Interface has revealed a carbon negative nora rubber flooring prototype that is said to store more carbon than is emitted through its manufacturing. This latest innovation quickly follows Interface’s recent “all in” commitment to invest in product...

Select members of the NAFCD 2025 executive board (from left): AJ Warne, Austin Starnes, Dori Blitzstein, Brian Green and Drew Mittelstaedt. New Orleans—Disruptions to supply chains and the impact on product mix. Ongoing challenges in recruiting, hiring and retention....

Atlanta—Shaw Floors announced it is an official sponsor of the 2025 College Football Playoff (CFP), capitalizing on its sponsorship with the “Pet Perfect Puppies at the Playoff” activation hosted at Playoff Fan Central. The CFP National Championship weekend events...

Jackson, Miss.—The National Tile Contractors Association (NTCA) has announced significant growth in its regional training and workshop programs with expanded offerings and a growing number of host partners across the United States. These educational initiatives are...

Turnhout, Belgium—i4F has appointed Adina Caldararu as commercial and demand creation director for Europe. In this role, Caldararu will drive i4F’s commercial as well as demand creation strategy in Europe from the company’s headquarters here. Reporting to the CEO, she...

Atlanta—FLOR, a high-end area rug brand, has launched its Winter Collection to usher in the season’s interior trends. The collection embraces mixed materials, rich textures and a “timeless aesthetics” for customers to curate their own design style. The Winter...

OK, this is Surfaces number 20-something for some of you. As trade show veterans will attest, it isn’t about showing up—it’s about making the most of every opportunity. Developing a strategic approach to shopping the show can transform a routine visit into a powerful...

Orlando—Daltile, Marazzi and American Olean are exhibiting together in Booth #201 during the CCA Global Partners Winter Convention 2025, taking place here from Jan. 12–15. In the Daltile/Marazzi/American Olean booth, many of the latest tile and stone products will be...

Since 2023, Hawkeye Community College (HCC) in Iowa has been addressing workforce challenges in the flooring industry through its Basic Floor Covering Installation Program. Partnering with the Floor Covering Education Foundation (FCEF) and local flooring...

As the flooring industry kicks off what is typically a busy winter selling season—a time when dealers begin to configure their product lineups for 2025—specialty retailers are in search for that next difference-making product, be it a hidden gem or perhaps a new...

Woodbury, N.Y.—In what it calls a “quiet brand evolution,” Stanton has rebranded its corporate name to Stanton Design, a nod to its legacy as a brand lauded for its decorative style and design across its soft surface portfolio. The name change will be accompanied by a...

Welcome to 2025. Strap in, kids; it’s going to be one wild ride. How much of President Trump’s agenda will actually come to fruition? Will he be able to reverse some of President Biden’s last-minute moves? How will Congress respond? What will happen with tariffs? Are...

Dalton—International Flooring Co. (IFC), a rising leader in premium flooring solutions, has partnered with SamplesApp, an innovative platform specializing in digital sample management and display optimization. This collaboration aims to elevate the retailer and...

Huntsville, Ala.—Universal Metro, Inc., a leading contractor in the commercial flooring space, has announced a strategic partnership with Grant and Courtney Petruzzelli to acquire Commercial Flooring Services, a Starnet-member business founded by industry veteran...

Jim Aaron Dalton—The Floor Covering Education Foundation (FCEF) announced a leadership transition as executive director Jim Aaron steps down due to financial constraints that have required the organization to streamline operations. This difficult decision was made by...

Parker, Colo.—Fuse Commercial Flooring Alliance recently announced it has appointed three new board members: Nichole Beyer, Yaicha Schuneman and Mike Webster. Nichole Beyer, owner of Quality Carpet and Flooring, brings a wealth of experience to the board with a...

Export, Pa.—Karndean Designflooring has been awarded the 2025 ADEX Platinum award for Art Select, a collection of almost 50 LVT designs inspired by wood and stone from around the world. Bestowed by Design Journal—a publication for sustainability-minded commercial...

Dalton—COREtec has launched new luxury vinyl collections for 2025. Front and center for the brand at Shaw’s 2025 winter markets is its new line of heritage hardwood-inspired floors, meant to target the true hardwood consumer who needs extra durability and easier...

Solon, Ohio—Tarkett has unveiled a new carpet collection, Preserved Treasures. Designed with life-plan communities in mind, the collection offers an elevated design aesthetic that is intended to perform for decades. “Beautiful, durable and easy to maintain, the...

Los Angeles—Emser Tile recently introduced Carly Ghodsian as its creative lead behind its Enhance by Emser Tile brand. This exclusive brand features selected ceramic and porcelain tiles that blend cutting-edge functionality with unique aesthetics. Enhance by Emser...

Dalton—COREtec has announced a new patent-pending innovation for flooring styles with reclaimed and restored vintage aesthetics designed to complement modern interiors. As part of the brand’s 2025 product introductions, these design-forward floors are intended to...

Brad Privee Van Nuys, Calif.—Europa Flooring Distribution, a specialty hardwood wholesaler, recently named Brad Privee its new West Coast sales manager. Privee, who brings years of experience in the wood flooring industry, most recently served as a sales rep for Riva...

Dalton—The World Floor Covering Association’s (WFCA) fcB2B program announced Cyncly and The Dixie Group’s certification for version 3.2 of the fcB2B standard after a rigorous evaluation process. Having previously completed certification for an earlier version, both...

St. Petersburg, Fla.—Mapei Corporation has announced its second year of partnership with Andretti Global for the upcoming 2025 NTT INDYCAR Series season. The collaboration builds on 2024’s inaugural year with a continued commitment to supporting two of dynamic drivers...

New Smyrna Beach, Fla.—TrueTouch has announced a strategic partnership with William M. Bird, a leading flooring distributor. This collaboration is set to begin with the distribution of two of TrueTouch’s flagship products—Coast (European Oak) and Tsunami (WPC)—to...

Arlington, Texas—The Flooring Markets announced that the Southwest Flooring Market, the first major flooring event of the year, will remain open this Thursday, January 9 and run through Friday, January 10 at the Loews Arlington Convention Center, here, despite the...

LaGrange, Ga.—The Resilient Floor Covering Institute (RFCI) recently added Versatrim, a leading supplier of high-quality moldings for resilient flooring, as a supply chain associate member. According to the group, this addition underscores RFCI’s commitment to...

Washington, D.C.—This November, new home sales (single-family) reached a seasonally adjusted annual rate of 664,000, according to newly released data from HUD and the U.S. Census Bureau. This marks a 5.9% increase from October’s revised figures as well as an 8.7% rise...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

FCNews unveiled the winners of its fourth annual FCNnovation Awards—an initiative designed to recognize and showcase some of the most innovative new products and technologies launched in the current year. These awards honor groundbreaking ideas and industry-changing...

Toronto—Roomvo, a digital marketing company with the industry’s No. 1 room visualizer, has unveiled Inspire, billed as the next generation of its popular room visualization technology.  With Roomvo Inspire, Roomvo says customers can reimagine their spaces like never...

Dalton—The World Floor Covering Association (WFCA) recently celebrated five years of Leadership Live with the launch of Scott Humphrey’s latest weekly video series, Thrive in 25. Since its inception in April 2020, Leadership Live has meant to inspire and empower its...

Waregem, Belgium—Unilin Technologies has announced its latest patent protection for its hybrid core technology. The European Patent Office has granted a new patent EP 4 107 330 B1, covering magnesium oxide (MgO) reinforced core boards. According to the company, this...

Denver, Colo.—America’s Floor Source has been named the 2025 Edge Retailer of the Year by Karastan, one of the industry’s leading luxury flooring brands. Jason Goldberg, founder, chairman and chief operating officer of America’s Floor Source, accepted the award at...

Dallas, Texas—In 2024, Daltile added new tile and stone collections into its product lines along with launches of extra-large porcelain and quartz slabs. “Our Daltile tile and stone products that were launched in 2024 exemplify many of today’s most popular interior...

FCNews unveiled the winners of its fourth annual FCNnovation Awards—an initiative designed to recognize and showcase some of the most innovative new products and technologies launched in the current year. These awards honor groundbreaking ideas and industry-changing...

Vinnie Virga Jr. overseeing a Floors & More group exercise at the 2024 convention. Ocala, Fla. – Floors & More has announced two key promotions heading into the new year. Vinnie Virga Jr., formerly vice president, has been named president of the group. Kevin...

Denver, Colo.—Mohawk has named Brewer Carpet One Floor & Home as the 2025 Edge Retailer of the Year. Tom Brewer, Rick Ogle and Bart Brewer of Brewer Carpet One Floor & Home accepted the award at Mohawk’s Edge Summit, held here. “Brewer Carpet One Floor &...