Our Blog
Builder confidence steady as future optimism grows
Washington, D.C.—Builder sentiment held steady to end the year as high home prices and mortgage rates offset renewed hope about a better regulatory business climate in 2025. Along those lines, builders expressed increased optimism for higher sales expectations for the...
WFCA announces FCITS acquisition
Dalton—The World Floor Covering Association (WFCA) has announced its acquisition of Flooring Consultants and Inspection Training Services (FCITS), a leading certification body for flooring inspectors. This acquisition is said to be a key step in WFCA’s broader mission...
Mohawk Edge Summit seeks to set the tone
Jeff Lorberbaum, Mohawk chairman and CEO, addressing Edge members on day one of the Summit. Denver—Mohawk is focused on supporting its Edge retailer with programs, products, plans and initiatives designed to prepare them for the upcoming selling season and take...
Tuesday Tips: How to effectively use silence
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Retailers React: What are your plans for 2025?
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What are your plans for 2025? Here are their responses: We’re planning on expanding our outside sales team in 2025. The cost is...
Retailers React: What are your plans for 2025?
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What are your plans for 2025? Here are their responses: We’re planning on expanding our outside sales team in 2025. The cost is...
Retailers React: What are your plans for 2025?
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What are your plans for 2025? Here are their responses: We’re planning on expanding our outside sales team in 2025. The cost is...
CFI appoints Ralph Falavinha as executive vice president
Dalton—The Certified Flooring Installers (CFI), a division of the World Floor Covering Association (WFCA) and a leading certification organization for flooring installers and sales associates, has appointed Ralph Falavinha as its new executive vice president,...
Tarkett Home announces partnership with Michael Halebian & Co.
Solon, Ohio—Tarkett Home has announced a new distributor partnership with Michael Halebian & Co., bringing innovative hard surface products to a broader customer base in the mid-Atlantic region. Michael Halebian & Co. has been a trusted distributor for...
Proven processes to outshine the competition
In today’s digital landscape, gaining a competitive advantage through online marketing is more accessible than ever. The key, experts say, lies in creating a strategic “moat” around your business that protects you from competition and drives sustained success. Here...
Make the next four years your most successful
The recent election of Donald Trump has set the stage for what many believe will be one of the most business-friendly environments we’ve seen in years. Promises of reduced regulations, tax reform and a pro-growth agenda are giving business owners reason to be...
Dealers, distributors cite top laminate picks
Laminate flooring products have historically been associated with affordability, durability, extreme scratch resistance and, more recently, waterproof performance. Increasingly, suppliers have been working overtime to add another important descriptor to the long list...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.