
Blog
OEM suppliers bring value to the supply chain
Pelican Creations offers the full spectrum of flooring products at its facilities like this one in Vietnam. In the ever-evolving flooring industry, retailers and distributors are constantly searching for ways to differentiate themselves from the competition. One of...
Tuesday Tips: Educated yet unproductive
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Schattdecor joins RFCI
La Grange, Ga.—Schattdecor announced its membership in the Resilient Floor Covering Institute (RFCI), the trade association for the North American resilient flooring industry. “We are pleased to join RFCI, leveraging our expertise to contribute to the evolving...
UCX announces 2026 leadership changes
Paul Castagliuolo Mansfield, Mass.—UCX today announced that Paul Castagliuolo, president since 2016, will step down from his position, effective January 1, 2026. At that time, in addition to the CEO role, Ray Mancini will assume the role of president on an interim...
FCITS announces two moisture testing certification courses
Dalton—FCITS (Flooring Consultants & Inspection Training Services) announced the upcoming Concrete Moisture Testing Class—a comprehensive, hands-on certification program tailored for retailers’ sales and installation teams. Attendees will receive certification in...
How to successfully leverage AI for your business
Artificial Intelligence (AI) has taken the world by storm and has even started knocking on the flooring industry’s door. And—ready or not—it’s going to start having a major impact on your ability to stay competitive. Flooring software providers within the flooring...
NTCA announces lineup of April workshops, regional trainings
Jackson, Miss.—The National Tile Contractors Association (NTCA) has announced 25 training events across 10 states throughout April in an effort to bring essential education and skill-building opportunities to tile professionals across the country. For April, NTCA will...
The game-changing benefits of digital printing
Classen has been a pioneer in digital printing for over 15 years. When it comes to technological advances in flooring, few developments can tout the same level of disruption as digital printing. First embraced by the tile category many years ago, digital printing is...
AHF supports rebuilding efforts in Asheville
Mountville, Pa.—AHF Products, a leading manufacturer of high-quality, hard surface flooring solutions, announced a $15,000 donation of its popular Armstrong Flooring Alterna engineered tile to the Rebuilding Hollers Foundation on ABC’s “Good Morning America” during a...
Performance Accessories highlights latest launches
Calhoun, Ga.—The latest Performance Accessories introductions—including Flush Stair Noses with innovative TrueMatch technology, PerimeterSeal and three new surface preparation products—all address industry challenges while elevating installation. “Performance...
Retailers React: What concerns you – mortgage rates or tariffs?
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What concerns you: mortgage rates or tariffs? Here are their responses: “Mortgage rates, tariffs, etc., are out of our control...
Microban launches AkoTech multifunctional coating technologies
Huntersville, N.C.—Microban International, a leader in antimicrobial solutions, announced the launch of AkoTech, an advanced platform of multifunctional coating technologies that enhance and protect a broad spectrum of products. “As the global leader in antimicrobial...
EF Contract introduces Anthology collection
Dalton—EF Contract introduced the Anthology collection of four new 18 x 36 foundational carpet tile patterns that each tell their own story—all rooted in sophistication. Designer’s Choice, VIP, First Class and Modern Classic are styles that offer subtle texture and...
AHSG to host exclusive Roomvo webinar
Roswell, Ga.—As part of its ongoing commitment to provide added value and innovative tools to its dealer network, American Home Surfaces Group (AHSG) will host an exclusive webinar in partnership with Roomvo on Thursday, April 3, at 4:00 p.m. EST. This complimentary...
Underlayments: Today’s padding not just for cushioning
Palziv’s HQ Living carpet cushion is made from non-toxic, closed-cell polyethylene foam. When it comes to flooring, sundry products are the proverbial icing on the cake. (And who likes cake without icing? No one, that’s who.) And neither should retailers sell their...
BuildDirect to expand Pro Center reach in Florida
Orlando, Fla.—BuildDirect, a leading omnichannel building materials retailer, announced the acquisition of key operational assets from Anchor Flooring and Yorkshore Sales & Marketing, two Florida-based distributors founded and operated by industry entrepreneur...
Tarkett finds recycling solution for used flooring
Solon, Ohio—Luxury vinyl tile (LVT) has boomed over the past 15 years, with global flooring manufacturer Tarkett noting that LVT’s share of the resilient market grew from 10% to 40% in that timeframe. Now, many of those early LVT installations are ready to be...
Titan Surfaces continues to flex its WPC muscles
Titan Surfaces made a big splash at Surfaces earlier this year. Titan Surfaces, recently cited among the short list of “emerging brands”, is proving why it’s garnering well-deserved attention. Still riding the high of a strong showing at Surfaces, the young brand is...
Mirage unveils 2025 lineup
Saint-Georges, Quebec—Mirage, the hardwood flooring brand renowned for its quality, presents its new lineup for 2025. The rollout includes three new collections and colors for a total of 20 new products. “Once again, innovation is the driving force behind our new...
CTDA meeting focuses on membership, engagement, education
Glen Ellyn, Ill.—The Ceramic Tile Distributors Association (CTDA), an international association of independent distributors, manufacturers and allied professionals of ceramic tile and related products, has successfully concluded a comprehensive strategic planning...
Tile style—what’s trending in 2025
The world of tile is constantly evolving yet remains tapped into the pulse of home design trends. From large-format designs to bold colorways to nuanced wood looks for exterior use, 2025 already abounds with trending tile designs. Following are a few trends hitting...
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Floors & More convention breaks record
The 2025 Floors & More vendor showcase was its largest ever. Pictured here are IFC’s John Tighe and William Dossche greeting visitors to the booth. St. Petersburg, Fla.—For 2025, Floors & More transitioned to a single-event format—as opposed to separate winter...
WFCA looks to strengthen industry
Sam O’Krent, WFCA board chair The World Floor Covering Association (WFCA) kicked off the year with a series of impactful initiatives aimed at strengthening the flooring industry. With strategic acquisitions, expanded training programs and a push for industry-wide...
Fabulous Floors expands, strengthens team
Dallas, Texas—Fabulous Floors announced a significant expansion, adding a group of experienced professionals to its growing team. As the company continues its strategic growth in the Pacific Northwest and Texas markets, these new team members bring a wealth of...
Godfrey Hirst unveils 12 new introductions
Godfrey Hirst features cut piles and patterns in multiple colorations. Calhoun, Ga.–Godfrey Hirst is building upon its long-established history by unveiling 12 new introductions crafted for performance and designed for beauty. With this launch, Godfrey Hirst enables...
Louisville Tile introduces Wilcox Fifty Five “Cobb Collection”
Louisville, Ky.—Louisville Tile, a distributor of ceramic tile and related products, announced the launch of the Wilcox Fifty Five “Cobb Collection,” a ceppo-look porcelain tile capturing the rustic charm of cobblestone roads or “Cobb.” “We are thrilled to bring the...
Dal-Tile named top booth At KBIS 2025
Dal-Tile booth Las Vegas—At the recent Kitchen & Bath Industry Show (KBIS), the Dal-Tile booth—which exhibited its Daltile/Marazzi/American Olean brands—was one of only six booths to receive an award in the show’s official booth competition, out of nearly 700...
Tuesday Tips: CFI update with Ralph Falavinha
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Kieren Corcoran named Philadelphia Commercial brand leader
Kieren Corcoran Dalton—Shaw Industries announced that Kieren Corcoran has been named brand leader of Philadelphia Commercial. He will assume this new role on April 1. “Philadelphia Commercial plays a pivotal role in Shaw’s residential portfolio, offering tailored...
Ben Liebert of Shaw keeps focus on the customer
Ben Liebert has been heading up residential sales and marketing at Shaw Industries for a little more than a year. After learning the ins and outs of the company and the industry, Liebert was ready to make the requisite changes he said Shaw needed to maintain a...
Mohawk enhances priority program
RevWood from Mohawk has been incredibly successful for Carpetland due to the amount of depth and variation to the visual. A subterranean floor covering store lies beneath a nondescript shopping center in Springfield, Va.—a census-designated place (CDP) in the upper...
Protecting your margins in a tariff-driven market
New tariffs are causing flooring dealers across the country to worry about rising costs, shrinking margins and price-conscious customers. But instead of seeing this as a setback, the smartest dealers are using it as a wake-up call to refine their pricing, sales...
UCX: Retailer members get on board with drive for excellence
Ray Mancini, Jr., left, UCX CEO, with Brian Green, chief sales and marketing officer, North America. Oxon Hill, Md.—At a time when private equity is infiltrating distribution, it’s comforting to know that a family-owned business can still thrive among the...
Abbey: Group revamps 2025 show, focuses on education
Abbey reinvigorated its educational programming for this year’s convention. Abbey Carpet & Floor kicked off its annual convention in Tampa, Fla., earlier this month with a plethora of new programs and initiatives for its members as well as a refreshed trade show...
Carpet: Latest intros span the color spectrum
For years, beige and gray were the go-to colors in the residential carpet market. Now, as consumers look to bring warmth and personality into their spaces, the market has shifted to soft surface featuring patterns and bolder colors. “The use of color—and specifically...
Karndean introduces Karndean Design Aesthetics
Export, Pa.—Karndean Designflooring is introducing Karndean Design Aesthetics, holistic perspectives that shape the look, feel and function of an entire space. Each aesthetic represents a distinctive style and mood, with curated flooring recommendations to help...
Shnier named distributor of Armstrong-branded products
Brampton, Ontario—Shnier, Gesco LP, one of Canada’s leading national flooring distributors, announced that it has secured exclusive distribution rights for Armstrong-branded products in Newfoundland and Labrador. This exclusive partnership strengthens Shnier’s...
Kamston company signs i4F drop-lock for Egypt
Cairo, Egypt—i4F, a group of companies providing patents and technologies to the flooring industry, announced that Kamston Company has selected i4F drop-lock technologies for its new SPC flooring production facility in the surrounding area near here. “We are delighted...
Surefire (and legal) ways to reduce your tax burden
It’s that time of the year again (tax time). And that means business owners are looking for ways to pay as little money as possible to the federal government. Whether they use tax deductions, tax credits or any other means of reducing their tax burden, one way to do...
A bad strategy: Giveth, then taketh away
What’s the best way to alienate your customers? Take away the things you did for them that your competition did not. The things that set you apart. The things your customers appreciated. Because when you eliminate the differentiators that made you a preferred retailer...
Industry disrupters: Game changers stand out in sea of sameness
Industry disruption, while potentially unsettling, can be a catalyst for positive change, innovation and growth, ultimately benefiting consumers and the economy. As the flooring industry knows, disruption often forces companies to rethink their models and embrace new...
NALFA sets strategic direction for the future
Raleigh, N.C.—Recently, The North American Laminate Flooring Association (NALFA) hosted its Spring Meeting here, bringing together key industry leaders from companies including Mohawk Industries, Cali Floors, Swiss Krono, Mannington, Shaw Industries, Classen,...
Karastan presents Luxecraft Serenity
Calhoun, Ga.—Karastan expanded its resilient line by presenting LuxeCraft Serenity, a premium WPC addition complementing its existing SPC offerings. The collection’s two sophisticated styles, Summerhill Chase and Wyndham Shores, provide exceptional durability, comfort...
Bjelin makes new additions to executive board
Fredrik Alfredsson, formerly global head of sales, has been appointed CEO of Bjelin Group. Hannover, Germany—As Bjelin seeks to enter a new phase of growth with a strong industrial focus, the company has appointed Fredrik Alfredsson as CEO while Magnus Eriksson was...
Software advances streamline operations
Justin Wirpel and the Flooring OS team welcome visitors to its booth at TISE 2025. Software solutions are evolving at a rapid pace, bringing innovative features—like AI-driven customer service, cloud-based platforms and easy at-home measuring—that support the selling...
NTCA recognizes five-star accredited contractors
Nashville, Tenn.—The National Tile Contractors Association (NTCA) has announced the latest group of elite contractors achieving Five-Star Accreditation, a distinction that sets the highest standard for professionalism, craftsmanship and industry expertise in the tile...
Republic Floor appoints Adam Cnaani as VP of sales
Adam Cnaani Montebello, Calif.—Republic Floor, a leading manufacturer and distributor of innovative flooring solutions, has appointed Adam Cnaani to vice president of sales. With a long history in sales leadership and strategic growth, Cnaani is now set to oversee...
Tuesday Tips: Share in the enthusiasm of a sale
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Laminate: Industry rides the resurging tide
Since laminate flooring emerged in the U.S. market more than 30 years ago, it has remained a popular category among end users, particularly home center shoppers, bargain hunters and renters. But over the past 10-15 years, we have seen other hard surface...
NICFI welcomes WFCA into inspector certification industry
Calhoun, Ga.—The National Institute of Certified Floor Covering Inspectors (NICFI) extended a warm welcome to the World Floor Covering Association (WFCA) as it enters the independent inspector certification industry following the acquisition of FCITS. The NICFI said...
Tile of Spain companies to present at 41st Edition of Cevisama
Valencia, Spain—Tile of Spain manufacturers returned here for the 41st edition of Cevisama, the international fair for ceramic tiles and bathroom furnishings. This year’s fair was held from February 24 – 28, 2025 at Feria Valencia, located in the center city here....
FLOR expands Trina Turk collection for spring season
Atlanta—FLOR, a high-end area rug brand, officially launched its Spring Collection, which features four new styles as part of the Trina Turk X FLOR collaboration collection. These latest launches are designed to embody the essence of New York City living, building on...
HGTV stars, online influencers continue to choose Karndean
Export, Pa.—Whether it be a quaint carriage house, a beachside motel or a family-friendly home, Karndean Designflooring has worked to provide the suitable luxury vinyl flooring product for a variety of projects. Pennington used contrasting tiles for his own twist on a...
From the runway to the living room
As the boundaries between fashion and interior design remain blurred, the bold statements seen on the 2025 runways are poised to influence how we approach home design and, in turn, flooring. Upcoming fashion trends have the potential to shift how we envision living...
Vitra Tiles solar plant now operational
Aksarsay, Turkey—Vitra Tiles has recently made another stride in advancing its sustainability objectives. Its solar power plant (SPP) completed here is now operational, designed to reinforce the company’s commitment to environmentally friendly energy production....
AHF Products reorganizes commercial sales team
Kankakee, Ill.—AHF Products recently performed a strategic reorganization of its commercial sales teams in an effort to enhance customer offerings and expand nationwide coverage. By combining the strengths of three leading flooring brands—Armstrong Flooring, AHF...
Mohawk pushes boundaries in soft surface with brand refresh
Calhoun, Ga.—Mohawk has refreshed its EverStrand, PETPremier and SmartStrand lines with trending colors and patterns. The company will also be pushing engaging marketing campaigns in an effort to provide differentiation in the flooring category. “We embarked on...
Emerging design trends for 2025
Fads are here today and gone tomorrow, but trends have more stability with the masses and stay around for years to come. Trends emerge as consumers shift with new life, fresh looks and colorful twists. At Shaw Industries, we recognize these mainstay trends in our...
All-women CTI exam marks milestone for female tile professionals
Vero Beach, Fla.—In honor of International Women’s Day, 12 women tile installers gathered at Carpet & Tile Warehouse here to take part in the first-ever all-women Certified Tile Installer (CTI) hands-on exam. This event, organized by NTCA Women in Tile, is said to...