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Our Blog
10 ways to make social media work for you
Social media marketing is nothing new. Facebook (2.9 billion active users), YouTube (2.7 billion), Instagram (2 billion) and TikTok (1.2 billion) are among the top five most popular social media platforms in the U.S. While these platforms may be somewhat volatile...
Issues retailers are most concerned about
Flooring retailers have dealt with a lot these past two years—from sluggish showroom traffic to stubbornly high mortgage rates that have led to subdued sales. Put together, it’s enough angst to keep a dealer tossing and turning at night. To that end, FCNews polled a...
What’s keeping industry execs up at night?
While the industry is turning the page on a new year, there are still lingering issues that stand to impact the flooring industry. For example, what’s going to happen with interest rates? How will new policies affect the manufacturing sector, labor and the economy as...
Classen Group, i4F strengthen patent partnership
Kaisersesch, Germany—Classen Group, producer of flooring and wall coverings, alongside i4F, a group of companies providing patents and technologies to the flooring industry, announced the strengthening of its long-standing patent partnership with the addition of...
Qualifying for a business income tax deduction
With tax season approaching, it’s time to start thinking about deductions you might be able to take on your 2024 tax returns. A big one for small business is the qualified business income deduction (QBI), a tax deduction that allows eligible self-employed and...
T&F Lumber Company joins NWFA program
St. Charles, Mo.—T&F Lumber Company has earned the NWFA/NOFMA Mill Certification from the National Wood Flooring Association (NWFA). “NWFA is pleased to welcome T&F Lumber Company to the NWFA/NOFMA certification program,” said Michael Martin, NWFA president...
Cain & Bultman joins Fuse Alliance
Jacksonville, Fla.—Cain & Bultman, a leading distributor of commercial and residential flooring, has recently joined Fuse Alliance, a collaborative network of commercial flooring contractors. “We are incredibly proud to join the esteemed Fuse Alliance network,”...
FCITS to offer comprehensive training in March
Dalton—FCITS (Flooring Consultants and Inspection Training Services) has announced its upcoming Complete Flooring Inspector Certification Course, taking place from March 3–7, here. This course includes interactive, hands-on training guided by CFI master...
TCNA honors John Sanders for 22 years of service
Grant Davidson (left), John Sanders (middle), Bill Griese (right). Ílhavo, Portugal—The Tile Council of North America (TCNA) recently honored John Sanders for 22 years of service to the International Organization for Standardization’s Technical Committee 189 (ISO/TC...
Tuesday Tips: The power of encouragement
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Surfaces ’25 gives off good vibrations
Las Vegas—There was a sense of optimism that permeated Mandalay Bay Convention Center during Surfaces ’25 that was hard to miss. Coming off two lackluster years for the flooring industry, manufacturers and retailers are clearly ready to turn the page and embrace...
FCNEWS LIVE at TISE 2025: Engineered Floors
Floor Covering News asks Joe Young and Eric Ruppert of Engineered Floors, “What are you excited to share at Surfaces 2025?” Watch as Young and Ruppert share their organization’s mission and how it’s impacting the flooring community. The post FCNEWS LIVE at TISE 2025:...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.