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OEM suppliers bring value to the supply chain

Pelican Creations offers the full spectrum of flooring products at its facilities like this one in Vietnam. In the ever-evolving flooring industry, retailers and distributors are constantly searching for ways to differentiate themselves from the competition. One of...

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Tuesday Tips: Educated yet unproductive

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

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Schattdecor joins RFCI

La Grange, Ga.—Schattdecor announced its membership in the Resilient Floor Covering Institute (RFCI), the trade association for the North American resilient flooring industry. “We are pleased to join RFCI, leveraging our expertise to contribute to the evolving...

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UCX announces 2026 leadership changes

Paul Castagliuolo Mansfield, Mass.—UCX today announced that Paul Castagliuolo, president since 2016, will step down from his position, effective January 1, 2026. At that time, in addition to the CEO role, Ray Mancini will assume the role of president on an interim...

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The game-changing benefits of digital printing

Classen has been a pioneer in digital printing for over 15 years. When it comes to technological advances in flooring, few developments can tout the same level of disruption as digital printing. First embraced by the tile category many years ago, digital printing is...

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AHF supports rebuilding efforts in Asheville

Mountville, Pa.—AHF Products, a leading manufacturer of high-quality, hard surface flooring solutions, announced a $15,000 donation of its popular Armstrong Flooring Alterna engineered tile to the Rebuilding Hollers Foundation on ABC’s “Good Morning America” during a...

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EF Contract introduces Anthology collection

Dalton—EF Contract introduced the Anthology collection of four new 18 x 36 foundational carpet tile patterns that each tell their own story—all rooted in sophistication. Designer’s Choice, VIP, First Class and Modern Classic are styles that offer subtle texture and...

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AHSG to host exclusive Roomvo webinar

Roswell, Ga.—As part of its ongoing commitment to provide added value and innovative tools to its dealer network, American Home Surfaces Group (AHSG) will host an exclusive webinar in partnership with Roomvo on Thursday, April 3, at 4:00 p.m. EST. This complimentary...

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Mirage unveils 2025 lineup

Saint-Georges, Quebec—Mirage, the hardwood flooring brand renowned for its quality, presents its new lineup for 2025. The rollout includes three new collections and colors for a total of 20 new products. “Once again, innovation is the driving force behind our new...

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Tile style—what’s trending in 2025

The world of tile is constantly evolving yet remains tapped into the pulse of home design trends. From large-format designs to bold colorways to nuanced wood looks for exterior use, 2025 already abounds with trending tile designs. Following are a few trends hitting...

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Floors & More convention breaks record

The 2025 Floors & More vendor showcase was its largest ever. Pictured here are IFC’s John Tighe and William Dossche greeting visitors to the booth. St. Petersburg, Fla.—For 2025, Floors & More transitioned to a single-event format—as opposed to separate winter...

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WFCA looks to strengthen industry

Sam O’Krent, WFCA board chair The World Floor Covering Association (WFCA) kicked off the year with a series of impactful initiatives aimed at strengthening the flooring industry. With strategic acquisitions, expanded training programs and a push for industry-wide...

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Fabulous Floors expands, strengthens team

Dallas, Texas—Fabulous Floors announced a significant expansion, adding a group of experienced professionals to its growing team. As the company continues its strategic growth in the Pacific Northwest and Texas markets, these new team members bring a wealth of...

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Godfrey Hirst unveils 12 new introductions

Godfrey Hirst features cut piles and patterns in multiple colorations. Calhoun, Ga.–Godfrey Hirst is building upon its long-established history by unveiling 12 new introductions crafted for performance and designed for beauty. With this launch, Godfrey Hirst enables...

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Dal-Tile named top booth At KBIS 2025

Dal-Tile booth Las Vegas—At the recent Kitchen & Bath Industry Show (KBIS), the Dal-Tile booth—which exhibited its Daltile/Marazzi/American Olean brands—was one of only six booths to receive an award in the show’s official booth competition, out of nearly 700...

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Tuesday Tips: CFI update with Ralph Falavinha

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

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Mohawk enhances priority program

RevWood from Mohawk has been incredibly successful for Carpetland due to the amount of depth and variation to the visual. A subterranean floor covering store lies beneath a nondescript shopping center in Springfield, Va.—a census-designated place (CDP) in the upper...

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Carpet: Latest intros span the color spectrum

For years, beige and gray were the go-to colors in the residential carpet market. Now, as consumers look to bring warmth and personality into their spaces, the market has shifted to soft surface featuring patterns and bolder colors. “The use of color—and specifically...

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Kamston company signs i4F drop-lock for Egypt

Cairo, Egypt—i4F, a group of companies providing patents and technologies to the flooring industry, announced that Kamston Company has selected i4F drop-lock technologies for its new SPC flooring production facility in the surrounding area near here. “We are delighted...

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A bad strategy: Giveth, then taketh away

What’s the best way to alienate your customers? Take away the things you did for them that your competition did not. The things that set you apart. The things your customers appreciated. Because when you eliminate the differentiators that made you a preferred retailer...

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NALFA sets strategic direction for the future

Raleigh, N.C.—Recently, The North American Laminate Flooring Association (NALFA) hosted its Spring Meeting here, bringing together key industry leaders from companies including Mohawk Industries, Cali Floors, Swiss Krono, Mannington, Shaw Industries, Classen,...

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Karastan presents Luxecraft Serenity

Calhoun, Ga.—Karastan expanded its resilient line by presenting LuxeCraft Serenity, a premium WPC addition complementing its existing SPC offerings. The collection’s two sophisticated styles, Summerhill Chase and Wyndham Shores, provide exceptional durability, comfort...

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Bjelin makes new additions to executive board

Fredrik Alfredsson, formerly global head of sales, has been appointed CEO of Bjelin Group. Hannover, Germany—As Bjelin seeks to enter a new phase of growth with a strong industrial focus, the company has appointed Fredrik Alfredsson as CEO while Magnus Eriksson was...

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Software advances streamline operations

Justin Wirpel and the Flooring OS team welcome visitors to its booth at TISE 2025. Software solutions are evolving at a rapid pace, bringing innovative features—like AI-driven customer service, cloud-based platforms and easy at-home measuring—that support the selling...

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Tuesday Tips: Share in the enthusiasm of a sale

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

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Laminate: Industry rides the resurging tide

Since laminate flooring emerged in the U.S. market more than 30 years ago, it has remained a popular category among end users, particularly home center shoppers, bargain hunters and renters. But over the past 10-15 years, we have seen other hard surface...

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From the runway to the living room

As the boundaries between fashion and interior design remain blurred, the bold statements seen on the 2025 runways are poised to influence how we approach home design and, in turn, flooring. Upcoming fashion trends have the potential to shift how we envision living...

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Vitra Tiles solar plant now operational

Aksarsay, Turkey—Vitra Tiles has recently made another stride in advancing its sustainability objectives. Its solar power plant (SPP) completed here is now operational, designed to reinforce the company’s commitment to environmentally friendly energy production....

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AHF Products reorganizes commercial sales team

Kankakee, Ill.—AHF Products recently performed a strategic reorganization of its commercial sales teams in an effort to enhance customer offerings and expand nationwide coverage. By combining the strengths of three leading flooring brands—Armstrong Flooring, AHF...

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Emerging design trends for 2025

Fads are here today and gone tomorrow, but trends have more stability with the masses and stay around for years to come. Trends emerge as consumers shift with new life, fresh looks and colorful twists. At Shaw Industries, we recognize these mainstay trends in our...

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Discount Surfaces

Discount Surfaces is proudly owned by Boston Made, Inc., a company dedicated to quality, value, and community. As part of the Boston Made family, we bring the same commitment to craftsmanship and customer care to every flooring project. From Luxury Vinyl Plank to plush carpet, Discount Surfaces makes it easy to upgrade your space with style you’ll love — at prices you can afford.

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