
Our Blog
Lumber Liquidators revived through sale of LL Flooring
After asserting that it would liquidate because no buyer could be found, LL Flooring on Sept. 6 altered course and signed an agreement with F9 Investments, its largest shareholder, for a going-concern sale of the business. Per the agreement, which is expected to...
Shifting the mindset around labor shortfall in the workforce
(Editor’s note: This installment is the second of two parts). Since the pandemic, the U.S. has lost approximately 8 million people from the workforce. That figure represents approximately 5% of the overall workforce, a sizeable and noticeable number to be sure....
Take control of your own destiny
2024 has been much slower for the flooring industry than the previous three years, a period I have dubbed the “COVID-19 Boom.” When the lockdowns first took place, I instituted weekly group teleconferences with my Flooring Success Systems members to help them...
Crossville introduces Argent 2.0 porcelain tile
Crossville, Tenn.—Crossville has introduced new Argent 2.0 porcelain tile, offering a timeless aesthetic that can complement a variety of design styles. Moving away from the bold hues of its predecessor, Argent 2.0 embraces a serene and tranquil palette conducive to...
Tuesday Tips: Be ready for hurricane season
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
AFT partners to introduce new installation training program
Rockwall, Texas—For those previously incarcerated looking for a second chance in life, becoming a trained floor covering installer is a way forward, according to Robert Varden of Advanced Flooring Technology (ATF). Three years ago, Mark Farnsworth, president of...
Ex-con training program offers installers fresh start
Three years ago, Mark Farnsworth, president of Professional Floor Covering Training, initiated a transformative journey by securing federal funding for a groundbreaking training program aimed at individuals seeking a fresh start, particularly those from second-chance...
What’s new for fall?
Flooring retailers often view the fourth quarter as a last-chance opportunity to finish the year on a high note, and that’s especially true this year given the slowdown at retail. So, what better way to inject some enthusiasm into the market than a fall refresh?...
Elevating the perception of flooring installation
Imagine a world where teenagers are more excited about flooring installation than the latest TikTok dance craze. Farfetched? Maybe. But if lineman school can be considered a cool career choice, why not flooring installation? At the Floor Covering Education Foundation...
Southwind successes mark milestone anniversary
As it celebrates its 30th anniversary this month, Southwind is reminded that the success it has enjoyed is due in large part to its many loyal flooring dealers around the country. It’s these retailers who not only win with Southwind’s complete portfolio but also...
Raskin looks to up the SPC ante with Icon rollout
Not all SPCs are created equal, and Icon, the latest addition to Raskin Industries’ Acrylx line, is designed to live up to its name. Icon was created in response to the demand for a floating resilient floor suitable for larger-scale spaces. It was launched this...
AHSG no longer flying under the radar
Tony Wright, AHSG Roswell, Ga.—Back in 2000, Bruce Weber founded the American Home Surfaces Group (AHSG), an alliance of independent floor covering retailers, followed by Commercial USA, which comprises commercial flooring contractors. Nearly 25 years later, AHSG has...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.