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Tuesday Tips: What’s stupid around here?

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

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Yoder Floors’ roadmap to success

Columbus, Ohio—In a land of Goliaths, there is still room for a David. Sheldon Yoder is living proof. This city is home to two of the largest independent retailers in the country in Rite Rug and America’s Floor Source. Combined, the two behemoths do more than...

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A CRM system can be your most valuable hire

(Editor’s note: This installment is part two in a series.) Many flooring business owners or operators think that a CRM system is simply a platform on which they can manage their sales team and operations. However, the reality is a truly robust CRM system can...

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Career trends in the floor covering industry

The floor covering/design industry is undergoing significant transformations, and these changes are shaping career trends and creating new opportunities for professionals in the field. Here’s a look at some of the key trends influencing careers in this dynamic...

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Florida Tile launches Indulge collection

Lawrenceburg, Ky.—Florida Tile introduced Indulge, its latest porcelain tile collection that is meant to replicate the natural beauty of marble with the added strength and durability of porcelain. This collection is designed to bring the splendor of nature’s most...

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Inaugural ‘Sustainability Summit’ delivers

Washington, D.C.—At the outset of the inaugural Flooring Sustainability Summit, emcee Bill Griese of the Tile Council of North America (TCNA) said organizers had one stated goal for the event: to have a dialogue.  Simple enough, but by the end of the three-day event...

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Road trip 2024: Lessons learned from the tour

(This installment is the first of two parts) My wife and I recently ventured to Florida to plan out the Flooring Business Master Class 2024, scheduled to take place Nov. 14-15 in Orlando. The trip was a lot of fun. We crossed through 10 states, stayed at nine...

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The countdown begins: 60 days until 20 miles

No one has ever suggested I was the smartest person on the planet, and there are many reasons for that. Persistent? Maybe. Smart? Debatable. Flashback one year ago. Mohawk invited me to Denver to attend a Susan G. Komen 3-Day, which is when people walk 60 miles over...

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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.

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