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Our Blog
Page 31 from my Surfaces diary
Dear Diary, I know I seem to say this every year, but once again it was over in a blink of an eye. The months leading up to Surfaces are grueling, you prepare for three days of exhilaration and exhaustion and—just like that—it’s over. You get off a plane one day and...
Crossville introduces Rural Retreat
Crossville, Tenn.—Crossville is introducing its first line of wood-look porcelain tiles created especially for residential interiors and exteriors. The visual of American-made Rural Retreat is inspired by the timelessness of “live sawn” natural white oak—which...
Flooring Sustainability Summit 2025 returns to Washington
Washington, D.C.—Flooring industry leaders have announced the return of the Flooring Sustainability Summit, set for July 16-17, here. Building on the success of last year’s inaugural event, the 2025 Summit will be hosted by prominent associations representing the full...
All Surfaces welcomes Mechelle Bliss to the team
Mechelle Bliss Bloomington, Minn.—All Surfaces, a distributor and leader in flooring solutions, has welcomed Mechelle Bliss as the company’s new commercial business development specification manager. With a proven track record in sales, project management and business...
Lumber Liquidators: Part 2
The industry was taken somewhat by surprise when Tom Sullivan, the embattled founder of LL Flooring (formerly Lumber Liquidators) swooped in at the 11th hour to reacquire the company and revert to the original name after the several failed attempts at a takeover. As...
Are you being scammed?
In late 2022, Sarasota, Fla.-based Floors4Pros received an order for materials. The sale was made over the phone, a DocuSign was sent and signed and two young men arrived to pick up the order with their truck, paying for it by credit card. Approximately 10 days later,...
AHF’s Brian Carson announces departure
Brian Carson Mountville, Pa.—AHF Products announced the departure of Brian Carson, president and CEO, following a successful six-year tenure at the helm of the company. Carson has elected to assume a new role outside the flooring industry. Brent Emore, AHF’s chief...
We Cork launches new website
Exeter, N.H.—We Cork announced the launch of its brand-new website, which is now live. “We are excited for customers to experience our completely new look and design, featuring dynamic product filtering and product pages from which they can visualize, order samples...
Louisville Tile introduces Fret wall collection
Louisville, Ky.—Louisville Tile announced the launch of Fret, a new collection of wall tile within its Wilcox Fifty Five program. Fret features an elongated 2 x 16 subway tile format with a glossy finish, offering a modern twist on a timeless classic. It is also...
Cali introduces Santa Cruz laminate flooring
Santa Cruz San Diego—Cali has launched the Santa Cruz collection, billed as the brand’s most realistic luxury laminate yet. Designed to elevate modern living, Santa Cruz blends hardwood realism with exceptional performance. “Santa Cruz represents a big leap forward...
Showroom Pricing announces software upgrades
St. Louis, Mo.—Showroom Pricing, a leading flooring showroom software, has rolled out a powerful new set of updates designed to improve speed, streamline sample management and provide more customization for flooring professionals. These latest enhancements reflect...
Mohawk enhances Edge partner program
Calhoun, Ga.—Mohawk is enhancing its Edge partner program to improve the experience of specialty retail partners and to help them grow their customer base and increase revenue. According to Mohawk, retail partners can win in their markets through Edge Stores, Edge...
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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.