Our Blog

Dalton—COREtec has launched new luxury vinyl collections for 2025. Front and center for the brand at Shaw’s 2025 winter markets is its new line of heritage hardwood-inspired floors, meant to target the true hardwood consumer who needs extra durability and easier...

Solon, Ohio—Tarkett has unveiled a new carpet collection, Preserved Treasures. Designed with life-plan communities in mind, the collection offers an elevated design aesthetic that is intended to perform for decades. “Beautiful, durable and easy to maintain, the...

Los Angeles—Emser Tile recently introduced Carly Ghodsian as its creative lead behind its Enhance by Emser Tile brand. This exclusive brand features selected ceramic and porcelain tiles that blend cutting-edge functionality with unique aesthetics. Enhance by Emser...

Dalton—COREtec has announced a new patent-pending innovation for flooring styles with reclaimed and restored vintage aesthetics designed to complement modern interiors. As part of the brand’s 2025 product introductions, these design-forward floors are intended to...

Brad Privee Van Nuys, Calif.—Europa Flooring Distribution, a specialty hardwood wholesaler, recently named Brad Privee its new West Coast sales manager. Privee, who brings years of experience in the wood flooring industry, most recently served as a sales rep for Riva...

Dalton—The World Floor Covering Association’s (WFCA) fcB2B program announced Cyncly and The Dixie Group’s certification for version 3.2 of the fcB2B standard after a rigorous evaluation process. Having previously completed certification for an earlier version, both...

St. Petersburg, Fla.—Mapei Corporation has announced its second year of partnership with Andretti Global for the upcoming 2025 NTT INDYCAR Series season. The collaboration builds on 2024’s inaugural year with a continued commitment to supporting two of dynamic drivers...

New Smyrna Beach, Fla.—TrueTouch has announced a strategic partnership with William M. Bird, a leading flooring distributor. This collaboration is set to begin with the distribution of two of TrueTouch’s flagship products—Coast (European Oak) and Tsunami (WPC)—to...

Arlington, Texas—The Flooring Markets announced that the Southwest Flooring Market, the first major flooring event of the year, will remain open this Thursday, January 9 and run through Friday, January 10 at the Loews Arlington Convention Center, here, despite the...

LaGrange, Ga.—The Resilient Floor Covering Institute (RFCI) recently added Versatrim, a leading supplier of high-quality moldings for resilient flooring, as a supply chain associate member. According to the group, this addition underscores RFCI’s commitment to...

Washington, D.C.—This November, new home sales (single-family) reached a seasonally adjusted annual rate of 664,000, according to newly released data from HUD and the U.S. Census Bureau. This marks a 5.9% increase from October’s revised figures as well as an 8.7% rise...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...