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Southwind launches new website

Dalton—Southwind has launched a new website, which features an enhanced user experience and expanded product offerings designed to better serve its customer base. “We’re thrilled to announce the launch of our newly redesigned website, southwindfloors.com,” said Drew...

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Overcoming objections to land the sale

Sales trainers teach dozens of tactics to overcome price objections. Here is what most of the tactics have in common: They are only deployed once the price objection is raised. It involves a phrase that’s supposed to either: a) make the prospect OK with a higher...

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AHSG members return to ‘up their game’

Naples, Fla.—The opulent Ritz-Carlton Naples set the stage for an elevated convention experience for the 265 attendees at the American Home Surfaces Group (AHSG)/Commercial USA biannual meeting. The alliance of independent floor covering retailers (AHSG) and flooring...

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East Paragon enters SPC arena with Balena brand

Some industry giants who have spent the majority of their professional lives keenly focused on conceptualizing, developing and marketing groundbreaking products and innovations would be perfectly content to ride off into the sunset after a string of successes. Don...

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Eternity Flooring experiences ongoing evolution

When Eternity Flooring first burst onto the scene in the U.S. market nearly 20 years ago, its primary product offering consisted of flooring products made in China: laminate flooring, LVT and engineered hardwood, with WPC and rigid core/SPC added later on. While the...

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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.

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