
Our Blog
Global collaboration on natural stone sustainability gains momentum at Marmomac
Verona, Italy—At Marmomac 2024, held here, the Natural Stone Strategic Alliance (NSSA) convened natural stone trade associations from around the world to advance sustainability initiatives. Key figures in this effort include Flavio Marabelli (Confindustria...
Southwind launches new website
Dalton—Southwind has launched a new website, which features an enhanced user experience and expanded product offerings designed to better serve its customer base. “We’re thrilled to announce the launch of our newly redesigned website, southwindfloors.com,” said Drew...
TISE offers new-to-market companies free space in ‘StartUp Station’
Las Vegas—The International Surface Event (TISE) is offering a complimentary tabletop space in the “StartUp Station” Pavilion to companies new to the floor covering, stone and tile markets. To qualify, companies must have been in the industry for two years or less and...
Portobello America celebrates U.S. facility’s one year anniversary
Baxter, Tenn.—Portobello America, the U.S. business unit of Portobello Grupo, is celebrating the one-year anniversary of the launch of its 986,000-square-foot, cutting-edge manufacturing facility here. In this short time, the company has achieved significant...
Tuesday Tips: Five steps to sure up your cybersecurity
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Distribution: Roesel-Heck touts the power of partnerships
Rob and Dori Blitzstein, co-owners of Roesel-Heck, attribute their success to doing the right thing by the customer and working with solid vendor partners. In an age of ongoing industry consolidation where the big firms get bigger, the role of the independent...
Overcoming objections to land the sale
Sales trainers teach dozens of tactics to overcome price objections. Here is what most of the tactics have in common: They are only deployed once the price objection is raised. It involves a phrase that’s supposed to either: a) make the prospect OK with a higher...
AHSG members return to ‘up their game’
Naples, Fla.—The opulent Ritz-Carlton Naples set the stage for an elevated convention experience for the 265 attendees at the American Home Surfaces Group (AHSG)/Commercial USA biannual meeting. The alliance of independent floor covering retailers (AHSG) and flooring...
East Paragon enters SPC arena with Balena brand
Some industry giants who have spent the majority of their professional lives keenly focused on conceptualizing, developing and marketing groundbreaking products and innovations would be perfectly content to ride off into the sunset after a string of successes. Don...
ConsoCon 2024 vendors showcase their artistic talents
AHF Products’ ‘Shining Star’ took first-place honors. From left: AHF’s Todd Steele, Tracey Roesch and Tyler Shoemaker. New York—The artistic talents of flooring suppliers were on full display at ConsoCon 2024 as vendors created works of art—in some cases out of...
Eternity Flooring experiences ongoing evolution
When Eternity Flooring first burst onto the scene in the U.S. market nearly 20 years ago, its primary product offering consisted of flooring products made in China: laminate flooring, LVT and engineered hardwood, with WPC and rigid core/SPC added later on. While the...
FCEF announces first pilot cohort of Flooring Installation Technicians course
Huntsville, Alabama—The Floor Covering Education Foundation (FCEF), in partnership with the Alabama Community College System (ACCS) Innovation Center, Drake State Community College and the Industry Task Force, announced the completion of its first pilot cohort for the...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.