Our Blog

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

While traditional marketing strategies—print ads, radio, etc.—remain relevant today, the digital realm has become a hotbed of opportunity. In addition to strategies like web development/SEO, social media marketing and even geo-targeting, one major component of digital...

(The retail community is counting down the days until Mohawk’s Edge Summit takes place this winter. As such, we’ve tapped several retailers, large and small, to explain what they’re looking forward to most.) Reason to attend: Networking Mark McCartney, Owner McCartney...

Dalton—Shaw Industries has been named a best-in-state employer for the state of Georgia by Forbes, now making the list for the sixth consecutive year. Shaw has been included in America’s Best-In-State Employers list every year since the honor’s inception, affirming...

Calhoun, Ga.—LSI Flooring has officially announced its latest advancements in the carpet and area rug padding industry. Since acquiring Daltonian Flooring’s padding division in 2022, LSI is said to have been making significant strides in the market in an effort to...

Dalton—Novalis Innovative Flooring has appointed Dave McClatchy as its new director of residential distribution. With a distinguished career in the flooring industry—including notable roles at Pergo, Armstrong and AHF, McClatchy is said to bring a wealth of experience...

Choosing a new tile supplier requires careful consideration of a number of factors that impact day-to-day operations and can affect the bottom line. These include service and logistics capabilities; diverse product offerings; and, of course, in-depth knowledge of the...

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What business lessons did you learn from sports coaches? Here are their responses: From Coach Henry: “It isn’t about you, it is...

Durato co-founders Biao Wang and Jae Pyon. Philadelphia—Durato USA recently combined the opening of its new showroom here with a 10th anniversary celebration as close to 125 customers and guests—ranging from architects and designers to contractors and developers to...

Imagine for a moment if you could have a durable, fully waterproof hard surface flooring product that does not contain any plastic, vinyl or PVC whatsover—only wood and organic materials—and that such a product was made without the use of adhesives in its construction...

Calhoun, Ga.—Mohawk is providing comfort for a cure during the 2024 Susan G. Komen 3-Day Series. Beginning August 22, Mohawk is traveling to Boston, Denver, Dallas/Fort Worth and San Diego and teaming up with local retail partners to handout over 6,200 pieces of...

Solution-dyed carpet has been in vogue for the last several years, prized for its impressive resistance to fading and staining as well as its durability in high-traffic homes with pets. It’s these attributes that give mill executives confidence that the solution-dyed...