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Retailers reveal the suppliers they win with

Flooring retailers often talk about suppliers as their “partners.” But what does that really mean? After all, suppliers don’t necessarily share in the profits and losses. In this case, the dynamic is more nuanced. For some retailers, a good partner is a supplier that...

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Installer shortage demands our attention

If necessity is the mother of invention, then innovation might be parented by crisis. Whether you call it an installation crisis or a installer shortage, the impact on our industry will be devastating if changes are not embraced and supported. The flooring industry,...

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Random ramblings as summer comes to a close

If Memorial Day is the unofficial start of summer, then Labor Day is the unofficial kickoff to fall. The kids are back at school, the college and pro football season is upon us and the dreaded election is just around the corner. With that, here are some thoughts with...

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FCEF, IFC partner on new donation program

The Floor Covering Education Foundation (FCEF) announced a partnership with International Flooring Company (IFC) in which IFC will donate one penny per square foot to FCEF for every product sold from its Canopy Floors collection. It’s all part of a donation program to...

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Wellmade doubles domestic capacity

Cartersville, Ga.—More than two years after launching its meticulously designed, state-of-the-art rigid core manufacturing facility here, Wellmade has officially doubled its production capacity. A leading OEM supplier that supports many of the industry’s most...

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Mohawk SolidTech chosen for Ranney Day makeover

Calhoun, Ga.—Mohawk’s SolidTech flooring was selected by Sunshine on a Ranney Day for its recent bedroom makeover for 16-year-old Kendall. Sunshine on a Ranney Day (SOARD) reimagines and builds custom rooms for children with special needs. “Sunshine on a Ranney Day...

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Bjelin launches herringbone flooring

Hannover, Germany—Bjelin introduced a durable herringbone floor empowered by patented technologies, designed to offer a modern take on a timeless classic. Woodura Herringbone 2.0 showcases larger panels, delivering three times the strength of traditional wood options...

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AFS partners with Centricity

St. Petersburg, Fla.—Centricity, a leader in lifestyle services including innovative flooring protection solutions, announced its newest customer, America’s Floor Source (AFS). This collaboration brings Centricity’s five-year accidental damage protection plans to a...

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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.

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