Our Blog
Obituary: Jon Logue, Alliance Flooring co-founder
Jon Logue with his wife, Nancy. Jon Logue, a flooring industry luminary who helped build Alliance Flooring into a successful buying group following an extensive career on the manufacturing side, passed away on Sept. 9. He was 80. Logue served the carpet and flooring...
Registration now open for Mohawk Momentum Roadshow 2025
Calhoun, Ga.—Registration is now open for Mohawk Momentum Roadshow 2025. Kicking off in Atlanta on Jan. 7, retailers will have early access to the newest flooring solutions across some of the most recognized brands in the industry—including Daltile—and digital...
Burmatex introduces Snowfall carpet tile
Bristol, Va.—Burmatex has introduced its latest collection, Snowfall, a carpet tile that is meant to seamlessly blend innovative design with environmental responsibility. Crafted with Universal Fibers’ Thrive matter yarn, the design takes inspiration from the patterns...
Underlayment: Suppliers provide tips on selling the right product
Selling underlayment might not be the most glamorous job in a retail sales associate’s job description. And yet, products like carpet pad can make a profound difference in the performance of a product while boosting profits. Indeed, consumers rely on RSAs for their...
Registration nearly full for Mohawk Edge Summit
With only 50 rooms remaining for Mohawk’s elevated Edge Summit, now is the time to register. “When Edge Summit sold out of early bird rooms in one day, Mohawk increased the number of rooms reserved for our retail partners,” said Jeff Meadows, president of residential...
Tuesday Tips: We all need encouragement
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Leggett & Platt announces Make-A-Wish partnership
Carthage, Miss.—Leggett & Platt Flooring Products has partnered with Make-A-Wish Foundation in an effort to aid in granting more wishes to children fighting critical illnesses. Leggett & Platt will donate $0.01 to Make-A-Wish for every square foot ($0.09 sq....
Top-rated HGTV show features Karndean Designflooring
Nude Danish Oak from Karndean Designflooring was chosen for a stylish transformation of guest rooms at the Salter Path Inn, one of two properties being renovated on “100 Day Hotel Challenge.” Export, Pa.—HGTV stars Brian and Mika Kleinschmidt have been fans of...
F9 Brands to explore alternatives for Southwind Building Products
Dalton—F9 Brands, Inc., a division of F9 Investments, LLC, said it is exploring strategic alternatives for its Southwind Building Products, LLC division. F9 Brands includes a portfolio of companies in the building products, home improvement and luxury home décor...
Swiss Krono Group adopts Unidrop from Unilin Technologies
Lucerne, Switzerland—Swiss Krono Group, a large manufacturer of laminate flooring worldwide, has adopted the Unidrop locking system for its laminate and hybrid resilient flooring products in multiple manufacturing facilities. The choice for this new locking system is...
Laminate: Extolling the category’s eco-friendly attributes
Cali Mavericks Since its inception more than 30 years ago, laminate flooring has long been touted as an economical, durable, high-performance alternative to many of the competing hard surface flooring covering products it was initially designed to emulate. While those...
Retailers weigh in: What’s your winning ‘Edge?’
(The retail community is counting down the days until Mohawk’s Edge Summit takes place this winter. As such, we’ve tapped several retailers, large and small, to explain what they’re looking forward to most.) Reason to attend: New products/networking Typhannie Harker...
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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.