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Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

In the first two installments of this series, I discussed how smart dealers, like Cody (a composite of many dealers I’ve worked with), use strategic marketing and in-store practices to start overcoming objections long before a client raises them. In this installment...

The nature of competitive advantage remains consistent yet ever-evolving. To sustain competitiveness, understanding customers and their decision-making drivers is imperative. But how do you gain insights into your customers’ thoughts and build that advantage?...

The NFA held its fall conference here in Washington, D.C. Washington, D.C.—Ian Newton, Flooring 101 and current president of the National Floorcovering Alliance (NFA), along with the entire executive board, was re-elected to serve another two-year term at the group’s...

Vero Beach, Fla.—In a historic event for the tile industry, Carpet & Tile Warehouse—in collaboration with Women in Tile, the Ceramic Tile Education Foundation (CTEF) and the National Tile Contractors Association (NTCA)—is hosting an all-female Certified Tile...

New York City—The 2024 Red Bull Half Court tournament brought together elite basketball players and creative talents on a court that is said to not only be a playing surface but a work of art. Designed by renowned artist Carolina De La Cruz Rodriguez, the center court...

Dallas, Texas—This Veterans’ Day Daltile announced its continued support and dedication to the Gary Sinise Foundation. Established in 2011 by actor and humanitarian Gary Sinise, the Gary Sinise Foundation honors and supports military service members, first responders...

As a flooring business, you know the importance of nurturing a new skilled workforce. Elevating the installation career to a new generation secures the future of your business. The Floor Covering Education Foundation (FCEF) is dedicated to creating a pipeline of new...

An aerial view of Foam Products’ state-of-the-art Trion, Ga., facility before the destruction Hurricane Helene wrought on the company’s factory in Erwin, Tenn. It’s one thing to watch in awe all the devastation and destruction caused by natural disasters such as...

Flooring suppliers and retailers have always had a symbiotic relationship—dealers need compelling new products to sell and suppliers need the customers those retailers attract. But the best partnerships often go beyond transactions. In FCNews’ Retailers of the Year...

With the elections now firmly in the rear-view mirror, it’s time to get back to some semblance of normalcy. The results broke the right way for about 50% of the country and not so much for the other 50%. If you fall into the latter category, you have no choice but to...

Baxter, Tenn.—Portobello America, the U.S. business unit of Portobello Grupo, has announced the launch of Bossa on the Road, its first-ever global tile collection. This collection is said to mark a significant milestone for the brand, combining Brazilian roots with...