Blog

The new hardwood display highlights the line’s variety of high-end designs. When Stanton Design emerged from the 40-year-old shadow of Stanton Carpet, it had some pretty hefty shoes to fill—but fill it did. The rebrand helped to reinforce that Stanton was no longer a...

Some retailers cite the excellent customer service; others applaud the access to top Shaw executives at convention and throughout the year. Still others enjoy product exclusives, while others leverage tailored programs that help them stand apart from the average...

Competition for raw lumber from industries other than flooring is creating price pressures for wood suppliers. This time last year, the main issue hardwood flooring suppliers were contending with was stubbornly high interest rates and the subsequent impact on both...

Dalton—Shaw Industries announced that its EcoWorx Resilient has been recognized with a bronze Edison Award in the circular design category at the 2025 Edison Awards, a global competition honoring excellence in new product and service development, marketing,...

Solon, Ohio—Tarkett’s Johnsonite brand was named Best Product in the Fuse Alliance’s Supplier Awards last month, demonstrating that the brand continues to be a supplier of choice among Fuse Alliance members. The Supplier Awards annually recognize outstanding products,...

Austin, Texas—Floorzap, a leading business management platform provider for the flooring industry, announced the launch of its new payment processing solution, enabling flooring retailers to easily and securely accept payments in app and in store. Flooring retailers...

Cartersville, Ga.—Shaw Contract, a leader in commercial flooring solutions, recently launched Grounded Spaces, a new carpet tile collection designed to bring balance and connection into modern environments. Featuring 90 SKUs across nine styles in 10 colorways,...

Johnny D. Stafford Louisville, Ky.—Louisville Tile announced the appointment of Johnny D. Stafford as its new architectural and design sales representative for the Lexington region. “We are thrilled to welcome Johnny to the Louisville Tile team,” said Tammy Henry,...

Orlando, Fla.—Wonder Porcelain, an American porcelain tile manufacturer, announced the launch of its Reverence color body porcelain collection at Coverings 2025, which will take place here, April 29 – May 2. Attendees are invited to experience the collection at Booth...

Johnson City, Tenn.—Mullican Flooring has launched Mystic Grove, a new solid hickory product line that is designed to bring timeless warmth and sophistication to any room. “We’re excited to introduce Mystic Grove—a captivating collection that reveals the heart of the...

In the late 19th century, a young girl from Dalton, Ga., unknowingly laid the groundwork for what would become a global flooring empire. At just 15, Catherine Evans Whitener was captivated by a hand-tufted bedspread she had seen and endeavored to recreate it. Her...

Amid all the talk and uncertainty around tariffs lies some positive news related to the remodeling market that came out of the International Builders’ Show in Las Vegas about a month ago. Specifically, according to a panel discussion hosted by the National Association...

Strong in-store traffic and the momentum carried over from Q1 bode well for Carpet Exchange in Q2. After a respectable start to 2025, flooring retailers are entering a period of uncertainty amid declining consumer confidence, persistently high mortgage rates and...

The Wellmade production plant in Cartersville, Ga., is open and fully operational, and the company is back to work filling orders for customers. That’s the message from Wellmade ownership in the wake of the March 26 FBI raid of its manufacturing facility as part of a...

In the wake of President Donald Trump’s sweeping tariffs on imported goods, flooring industry executives are bracing themselves for the expected economic fallout. On April 2, Trump announced tariffs of at least 10% on practically all goods coming into the United...

Rutheford, N.J.—Sika announced two significant improvements to its tile grout product category, aimed at further elevating brand positioning, availability and functionality. “Emphasizes the company’s commitment to offering high-performance and stylish grout solutions...

Atlanta—Interface recently incorporated captured carbon in its manufacturing processes as a key raw material in an effort to store more carbon and lower the carbon footprints of its carpet tile products. This initiative is said to align with the company’s “all in”...

Turnhout, Belgium—i4F has entered into a technology partnership agreement with PurChem Systems, Inc., for its patented technologies, including SilentTouch and OneLayer. These provide significant advantages over traditional laminate flooring as well as decorative...

In an era where custom colors and unique finishes take center stage, the fact remains that the final details can make or break the look. A project left unfinished can feel sloppy, and today’s discerning customers expect more. Fortunately, there’s a wealth of...

Dalton—When unexpected medical challenges strike, the financial burden can be overwhelming. That’s where the Floor Covering Industry Foundation (FCIF) steps in. Just ask Randi, a dedicated flooring worker who faced a cancer diagnosis and mounting bills. Randi—a...

Shane Calloway Sunrise, Fla.—Masters Building Products, a distributor of high-quality flooring and molding solutions, recently appointed Shane Calloway as its new chief executive officer. The appointment became effective on March 10, 2025. Calloway succeeded Juan...

In a market that remains ever competitive, it’s imperative for business leaders to expand their knowledge. One way to do this, according to many, is to read content that can help provide insight and tools to better both your personal and professional life. FCNews...

St. Charles—WW Flooring Group, manufacturer of Maine Traditions, is the latest company to earn NWFA/NOFMA Mill Certification from the National Wood Flooring Association. NWFA/NOFMA certification assures a manufacturer’s wood flooring meets or exceeds industry...

Solon, Ohio—Tarkett has launched a series of collections that were designed to help achieve optimal education spaces—from fostering joy and playfulness to promoting calm and focused learning. The launches include new and updated portfolios on both carpet tile and...

Rebecca Jeffery New York, N.Y.—Havwoods, a leading global wood flooring specialist, announced the appointment of Rebecca Jeffery as head of UK and U.S. marketing. With an extensive background in content creation, branding and strategic marketing, Jeffery brings a...

Clemson, S.C.—The Tile Council of North America (TCNA) recently honored Tennessee sixth congressional district representative John Rose as a “friend of the U.S. tile industry.” A specially designed ceramic tile noting the designation was presented to Congressman Rose...

Orlando, Fla.—Coverings, North America’s largest international tile and stone conference, has revealed a select preview of new tile and stone products alongside a sneak peek of materials and tools to be unveiled at this year’s show. Coverings 2025 is set to take place...

Chicago—NeoCon, the premier event for commercial design, has opened registration for its expansive on-site and virtual conference program. Embracing this year’s theme—”Design Ahead”—the NeoCon team has worked to create a slate of thought leadership and professional...

Pelican Creations offers the full spectrum of flooring products at its facilities like this one in Vietnam. In the ever-evolving flooring industry, retailers and distributors are constantly searching for ways to differentiate themselves from the competition. One of...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

La Grange, Ga.—Schattdecor announced its membership in the Resilient Floor Covering Institute (RFCI), the trade association for the North American resilient flooring industry. “We are pleased to join RFCI, leveraging our expertise to contribute to the evolving...

Paul Castagliuolo Mansfield, Mass.—UCX today announced that Paul Castagliuolo, president since 2016, will step down from his position, effective January 1, 2026. At that time, in addition to the CEO role, Ray Mancini will assume the role of president on an interim...

Dalton—FCITS (Flooring Consultants & Inspection Training Services) announced the upcoming Concrete Moisture Testing Class—a comprehensive, hands-on certification program tailored for retailers’ sales and installation teams. Attendees will receive certification in...

Artificial Intelligence (AI) has taken the world by storm and has even started knocking on the flooring industry’s door. And—ready or not—it’s going to start having a major impact on your ability to stay competitive. Flooring software providers within the flooring...

Jackson, Miss.—The National Tile Contractors Association (NTCA) has announced 25 training events across 10 states throughout April in an effort to bring essential education and skill-building opportunities to tile professionals across the country. For April, NTCA will...

Classen has been a pioneer in digital printing for over 15 years. When it comes to technological advances in flooring, few developments can tout the same level of disruption as digital printing. First embraced by the tile category many years ago, digital printing is...

Mountville, Pa.—AHF Products, a leading manufacturer of high-quality, hard surface flooring solutions, announced a $15,000 donation of its popular Armstrong Flooring Alterna engineered tile to the Rebuilding Hollers Foundation on ABC’s “Good Morning America” during a...

Calhoun, Ga.—The latest Performance Accessories introductions—including Flush Stair Noses with innovative TrueMatch technology, PerimeterSeal and three new surface preparation products—all address industry challenges while elevating installation. “Performance...

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What concerns you: mortgage rates or tariffs? Here are their responses: “Mortgage rates, tariffs, etc., are out of our control...

Huntersville, N.C.—Microban International, a leader in antimicrobial solutions, announced the launch of AkoTech, an advanced platform of multifunctional coating technologies that enhance and protect a broad spectrum of products. “As the global leader in antimicrobial...

Dalton—EF Contract introduced the Anthology collection of four new 18 x 36 foundational carpet tile patterns that each tell their own story—all rooted in sophistication. Designer’s Choice, VIP, First Class and Modern Classic are styles that offer subtle texture and...

Roswell, Ga.—As part of its ongoing commitment to provide added value and innovative tools to its dealer network, American Home Surfaces Group (AHSG) will host an exclusive webinar in partnership with Roomvo on Thursday, April 3, at 4:00 p.m. EST. This complimentary...

Palziv’s HQ Living carpet cushion is made from non-toxic, closed-cell polyethylene foam. When it comes to flooring, sundry products are the proverbial icing on the cake. (And who likes cake without icing? No one, that’s who.) And neither should retailers sell their...

Orlando, Fla.—BuildDirect, a leading omnichannel building materials retailer, announced the acquisition of key operational assets from Anchor Flooring and Yorkshore Sales & Marketing, two Florida-based distributors founded and operated by industry entrepreneur...

Solon, Ohio—Luxury vinyl tile (LVT) has boomed over the past 15 years, with global flooring manufacturer Tarkett noting that LVT’s share of the resilient market grew from 10% to 40% in that timeframe. Now, many of those early LVT installations are ready to be...

Titan Surfaces made a big splash at Surfaces earlier this year. Titan Surfaces, recently cited among the short list of “emerging brands”, is proving why it’s garnering well-deserved attention. Still riding the high of a strong showing at Surfaces, the young brand is...

Saint-Georges, Quebec—Mirage, the hardwood flooring brand renowned for its quality, presents its new lineup for 2025. The rollout includes three new collections and colors for a total of 20 new products. “Once again, innovation is the driving force behind our new...

Glen Ellyn, Ill.—The Ceramic Tile Distributors Association (CTDA), an international association of independent distributors, manufacturers and allied professionals of ceramic tile and related products, has successfully concluded a comprehensive strategic planning...

The world of tile is constantly evolving yet remains tapped into the pulse of home design trends. From large-format designs to bold colorways to nuanced wood looks for exterior use, 2025 already abounds with trending tile designs. Following are a few trends hitting...

description test The post test appeared first on Floor Covering News.

The 2025 Floors & More vendor showcase was its largest ever. Pictured here are IFC’s John Tighe and William Dossche greeting visitors to the booth. St. Petersburg, Fla.—For 2025, Floors & More transitioned to a single-event format—as opposed to separate winter...

Sam O’Krent, WFCA board chair The World Floor Covering Association (WFCA) kicked off the year with a series of impactful initiatives aimed at strengthening the flooring industry. With strategic acquisitions, expanded training programs and a push for industry-wide...

Dallas, Texas—Fabulous Floors announced a significant expansion, adding a group of experienced professionals to its growing team. As the company continues its strategic growth in the Pacific Northwest and Texas markets, these new team members bring a wealth of...

Godfrey Hirst features cut piles and patterns in multiple colorations. Calhoun, Ga.–Godfrey Hirst is building upon its long-established history by unveiling 12 new introductions crafted for performance and designed for beauty. With this launch, Godfrey Hirst enables...

Louisville, Ky.—Louisville Tile, a distributor of ceramic tile and related products, announced the launch of the Wilcox Fifty Five “Cobb Collection,” a ceppo-look porcelain tile capturing the rustic charm of cobblestone roads or “Cobb.” “We are thrilled to bring the...

Dal-Tile booth Las Vegas—At the recent Kitchen & Bath Industry Show (KBIS), the Dal-Tile booth—which exhibited its Daltile/Marazzi/American Olean brands—was one of only six booths to receive an award in the show’s official booth competition, out of nearly 700...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

Kieren Corcoran Dalton—Shaw Industries announced that Kieren Corcoran has been named brand leader of Philadelphia Commercial. He will assume this new role on April 1. “Philadelphia Commercial plays a pivotal role in Shaw’s residential portfolio, offering tailored...

Ben Liebert has been heading up residential sales and marketing at Shaw Industries for a little more than a year. After learning the ins and outs of the company and the industry, Liebert was ready to make the requisite changes he said Shaw needed to maintain a...

RevWood from Mohawk has been incredibly successful for Carpetland due to the amount of depth and variation to the visual. A subterranean floor covering store lies beneath a nondescript shopping center in Springfield, Va.—a census-designated place (CDP) in the upper...