
Blog
It’s critical to invest in the next generation
Across the country, industries from manufacturing to healthcare are investing heavily in education and workforce development to ensure their future success. These efforts include targeted recruitment programs in high schools, partnerships with technical colleges,...
Schönox celebrates Earth Day with community outreach
Florence, Ala.—To celebrate Earth Day 2025, Schönox presented trees to Scott Jones, the principal of Allen Thornton Career Technical Center, at the construction site of the new Lauderdale County Innovation Center. The center is part of a development that also includes...
Winners of the 2025 NTCA Five-Star Awards named
Rinaldi Tile & Marble was recognized with the Community Impact Award for its efforts community-created mosaics on a public parking structure. Jackson, Miss.—The National Tile Contractors Association (NTCA) announced the winners of the 2025 NTCA Five-Star...
Lessons learned from one of retail’s finest
A little more than a year ago I attended FloorCon, the annual event hosted by Broadlume before the company was acquired by Cyncly. One thing I recall about those FloorCons (there were three, I believe) was the quality of the speakers and their presentations. One...
Coverings 2025 still delivers excitement 35 years after expo’s debut
Coverings 2025 garnered 1,000 exhibitors from 40 countries for its 35th edition. Orlando, Fla.—Coverings 2025 was held here April 29-May 2 at the Orange County Convention center where it celebrated its 35th edition. This year, 1,000 exhibitors from 40 countries...
Coverings names 2025 Best Booth winners
Orlando—Coverings, the preeminent event for the ceramic tile and natural stone industry in North America, announced the winners of its annual Best Booth Awards at Coverings 2025. The awards program celebrates outstanding booth designs and creative displays on the show...
Lowe’s agrees to acquire Artisan Design Group
Mooresville, N.C.—Lowe’s Companies recently entered into a definitive agreement to acquire Artisan Design Group (ADG)—a leading nationwide provider of design, distribution and installation services for interior surface finishes, including flooring— from the Sterling...
PE and flooring: A marriage of convenience?
It sounds so simple in theory: Private equity firms invest capital and expertise into mature businesses in traditional industries in exchange for an ownership stake—with the goal of increasing the value of a business and eventually selling it for a profit. Based on...
WFCA launches new brand identity
Dalton—The World Floor Covering Association (WFCA), the parent organization of Flooring Consultants and Training Inspection Services (FCITS), Floor Covering Business-to-Business (FCB2B) and other affiliated entities, unveiled a fresh, unified brand identity. This...
Mohawk Group announces ‘Believe in Better’ Awards
Mohawk Group has launched its “Believe in Better” awards program. It is now seeking completed interior design projects from any commercial market segment from 2022 to 2025 that creates a well-designed built space that serves people, place and planet with positive...
Obituary: Ken Sherwood, Abbey Carpet & Floor
Ken Sherwood Ken Sherwood, a flooring industry veteran for over 40 years who served as vice president of franchise development – Western and Rocky Mountain states for Abbey Carpet & Floor, passed away on April 29 after suffering a heart attack, the company...
Coverings Installation & Design Award winners announced
Watsonville Brillante was a CID winner in the Artistic Design category. Orlando—Coverings, North America’s largest international tile and stone conference, has bestowed Coverings Installation & Design (CID) Awards to 22 exceptional tile and stone projects that...
Housing starts decline amid economic uncertainty
Washington, D.C.—Constrained housing affordability conditions due to elevated interest rates, rising construction costs and labor shortages led to a reduction in housing production in March, according to the National Association of Home Builders (NAHB). Overall...
Decline in mortgage rates helps increase March new home sales
Washington, D.C.—The modest decline in mortgage rates and lean existing inventory helped boost new home sales in March even as builders and consumers contend with uncertain market conditions, according to the National Association of Home Builders (NAHB). Sales of...
Builder confidence levels indicate slow start for spring housing season
Washington, D.C.—Growing economic uncertainty stemming from tariff concerns and elevated building material costs kept builder sentiment in negative territory in April, despite a modest bump in confidence likely due to a slight retreat in mortgage interest rates in...
Portobello America achieves Green Squared certification
Baxter, Tenn.—Portobello America, the U.S. business unit of Portobello Grupo, announced it has achieved Green Squared certification, the tile industry’s most respected recognition for sustainability and responsibility. This significant milestone comes just 18 months...
Louisville Tile introduces LavoMOD by Wilcox Fifty Five
Louisville, Ky.—Louisville Tile announced the launch of the Wilcox Fifty Five “LavoMOD,” a new program meticulously designed to revolutionize the installation of porcelain slabs. The offering is designed to provide a faster and more efficient solution for achieving...
Retailers React: What segment of business looks most promising?
Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What segment of your business looks the most promising? Here are their responses: “We are experiencing strong growth in every...
TrueTouch Floors, Tri-West join forces
TrueTouch Floors Coast New Smyrna Beach, Fla.—TrueTouch Floors announced a strategic partnership with Tri-West, a dominant distributor in the Western U.S., known for its stylish and innovative engineered wood flooring solutions. Tri-West will help expand TrueTouch’s...
Tarkett unveils sustainability statement
Solon, Ohio—Tarkett recently released its 2024 Sustainability Statement that is fully audited by independent third parties. Tarkett said it is the first global company in its sector to meet new EU CSRD legislation (Corporate Sustainability Reporting Directive). “The...
Arch 180 looks to fill a void in commercial
Leah Ledoux and Ben Giamichael, co-founders and managing partners of Arch 180, displaying samples of the Contract 180 program. Las Vegas—Floor covering distributors and commercial contractors in search of quality, fully curated commercial carpet tile and resilient...
Adhesives: Multipurpose solutions cover all the bases
Multipurpose flooring adhesives are showing up in greater numbers these days, and it’s no accident. In fact, multipurpose adhesives offer versatility and convenience, allowing installers to use one product for various floor covering types and substrates, saving time...
NWFA hosts successful Wood Flooring Expo
Charlotte, N.C.—The National Wood Flooring Association (NWFA) hosted its 2025 Wood Flooring Expo from April 15-17 at the Charlotte Convention Center here, drawing over 2,500 wood flooring professionals worldwide. Marking NWFA’s 40th anniversary, the event embraced the...
2025 Best of NeoCon jury unveiled
Chicago—NeoCon, the world’s premier fair for commercial design, announced a powerhouse jury for the 2025 Best of NeoCon Awards. Now in its 35th year, the industry-leading competition features an on-site panel of top architects, designers, facility managers and...
Flexco Corporation awarded Sourcewell Cooperative Contract
Tuscumbia, Ala.—Flexco Corporation, a leading resilient flooring manufacturer, announced its recent award of a Sourcewell cooperative purchasing contract in the flooring materials category. This allows Flexco to expand its offerings to public agencies across North...
AHSG/Commercial USA announces Durato USA partnership
Roswell, Ga.—American Home Surfaces Group (AHSG) and Commercial USA announced that Durato USA has joined the network as a supplier partner. Known for its cutting-edge waterproof flooring and stylish surface solutions, Durato brings a strong blend of design innovation...
Jennifer Farrell, Emser Tile team up at Coverings
Jennifer Farrell Orlando, Fla.—Celebrity designer and television host Jennifer Farrell is teaming up with industry leader Emser Tile as the official tile partner for her visionary showhome, I.C.E. House. The showhome will be featured at Coverings, North America’s...
How to use domestic products to your advantage
Amid mid the tit-for-tat trade war between the United States and China, flooring retailers are figuring out ways to take advantage of their domestic roots and promote American-made goods. FCNews asked several dealers for their thoughts: “Every year we run a Made in...
Tuesday Tips: Grow with Scott Humphrey
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Ecore Athletic teams up with United Football League
Arlington, Texas—The United Football League (UFL) has partnered with Ecore Athletic, a leader in performance flooring, to outfit the league’s premier training facility here with high-performance athletic surfacing designed to support player wellness, safety and...
NTCA to honor awards recipients during Coverings
Orlando, Fla.—The National Tile Contractors Association (NTCA) has announced the recipients of two of the tile industry’s most prestigious honors: the NTCA Joe Tarver Award for Lifetime Service and the NTCA Tile Person of the Year. These awards will be presented at...
Achieving consistent results in uncertain times
Uncertainty isn’t coming—it’s here. Between the Trump tariffs, stock market jitters and fluctuating material costs, it’s no wonder so many dealers are gripping the wheel tighter and waiting for the next speed bump. And when fear takes hold, the knee-jerk reaction is...
Flor expands carbon negative rug collection
Atlanta—Flor, a high-end area rug brand, introduced Terra Nova, its latest carbon negative area rug style that is said to store more carbon than is released when it’s made. This expansion further supports the company’s goal to be carbon negative by 2040. Flor launched...
Daltile, Marazzi, AO brands highlight sustainability efforts
Dallas, Texas—In recognition of Earth Day 2025, sister brands Daltile, Marazzi and American Olean are highlighting some of the many sustainability features of its products, processes and company ethos. “As a company, we strive to create beautiful tile designs...
FCEF’s college programs begin to bear fruits
In 2022, Will was the very first person to apply for a Floor Covering Education Foundation (FCEF) scholarship. He enrolled in the Basic Floor Covering Installation program at Georgia Northwestern Technical College in Dalton. That single step set him on an...
Mohawk ‘American Originals’ campaign is hitting its stride
Mohawks’ signature “American Originals” advertising campaign—which officially kicked off in summer 2023 with RevWood leading the charge—continues to gain momentum among retailers and end consumers who have wholeheartedly embraced the underlying Made in USA theme on...
FCA Network ‘illuminates’ the road ahead
Olga Robertson addresses members on opening day. Fort Myers, Fla.—The Luminary Hotel was the setting for FCA Network’s 2025 Convention, which featured three days of summer-like weather, a waterfront view and the launch of SelectFit360, the group’s proprietary soft...
Retailers navigate through turbulent tariffs
For some retailers, tariffs mean an added focus on Made in USA. The recent turbulence in the stock and bond markets coupled with consumer pessimism over the inflation outlook would rattle the cage of most small business owners. Flooring dealers, however, often take...
Flooring Sustainability Summit launches award program
Arlington, Va.—The Flooring Sustainability Summit announce a new initiative celebrating innovation and leadership in sustainable design. The Flooring Sustainability Summit Project Design Award Program honors exceptional projects that demonstrate the critical role...
FCITS unveils 2025 training schedule
Dalton—Flooring Consultants and Inspection Training Services (FCITS) presented its 2025 training schedule created for retailers, sales teams, installation professionals and anyone seeking thorough flooring inspector certifications. “As the owner of a retail flooring...
Damian Childress joins Novalis via ‘Hiring Our Heroes’ program
Damian Childress Dalton—As part of its ongoing focus on building a purpose-driven and people-first culture, Novalis Innovative Flooring has welcomed Damian Childress, a U.S. Army veteran, through the “Hiring Our Heroes” corporate fellowship program. “Veterans bring...
Mannington reinforces market stability with domestic production
Calhoun, Ga.—In response to recent global tariff announcements that have brought volatility to the flooring industry, Mannington Commercial said it has reinforced its long-standing commitment to American manufacturing, long-term partnerships and intentional...
Florim USA celebrates 25 years of excellence in tile manufacturing
Clarksville, Tenn.—Florim USA, one of the largest porcelain tile manufacturers in North America, is celebrating 25 years of operation at its facility here. Since opening its doors in 2000, the company has committed itself to domestic manufacturing, sustainability and...
NWFA celebrates 40 years of advocacy for real hardwood flooring
Team Mirage was in full force at the NWFA convention. Charlotte, N.C.—The National Wood Flooring Association (NWFA) celebrated its 40th anniversary in grand fashion here earlier this month as attendance approached pre-pandemic levels. It was a clear sign of support...
No one will ask me about tariffs anymore
I love when people ask me about tariffs. I love it even more when people say I should write about tariffs. You know why? Because I don’t know what to think, what to say or what to write. Talk about volatility. Things change by the minute. Hold on. How is the stock...
Reshoring success hinges on well-rounded plan
It’s going to take much more than tariffs to restore America’s industrial base or solve the long-running trade deficit issue. What’s needed, some industry observers say, is a comprehensive, well-thought-out strategy that focuses on recruiting, rebuilding and...
Mohawk kicks off National Karastan Month campaign
Calhoun, Ga.—For over 30 years, Mohawk has hosted National Karastan Month for the critical spring selling season. The “Journey Into Savings” event, running until June 2, highlights some of the luxury brand’s most sought-after soft and hard surface products while...
FS Builder Resources acquires Leedo Cabinets
The Colony, Texas—FS Builder Resources, a family-owned flooring and interior finishes company, acquired Leedo Cabinets, an American cabinet manufacturer. FS Builder Resources’ acquisition of Leedo Cabinets has expanded its product portfolio to include kitchen and...
Daltile launches Artefino collection
Dallas, Texas—Daltile recently launched its brand-new porcelain tile collection, Artefino, with three unique sub-collections: Jewel, Vintage and Element. “Professional designers and consumers are expecting the inclusion of texture to bring a tactile sensation as well...
Companies ramp up moisture testing tools
Pinless dual-depth moisture meter Ligno-DuoTec BW with thermo-hygrometer function. When Charity Adeoti first became a flooring installer, she said she didn’t realize how crucial moisture testing was until she experienced it firsthand. “We did a real-life application...
MSI renovates Atlanta showroom
Austell, Ga.—MSI, a leading supplier of flooring, countertops, wall tile and hardscaping products in North America, has renovated its MSI Atlanta Showroom, located here. A center created to serve designers and the community as a whole, MSI Atlanta said it is ready to...
Bjelin launches high-tech wood flooring
Viken, Sweden—Bjelin unveiled its new Slate Collection, a high-tech wood flooring solution. With deep textures and natural color variations, it delivers a cool yet inviting finish. The collection, available in three distinct shades, features Nadura Tiles and is class...
Bostik showcases tailgate-themed booth at NWFA Expo 2025
Charlotte, N.C.—Bostik, Inc., a global leader in specialty adhesives and a segment of the Arkema Group, has invited National Wood Flooring Association (NWFA) Expo 2025 attendees to experience the latest in hardwood flooring technology with live product demonstrations...
Venux touts inaugural Coverings exhibition
The image that Venux’s “Glacial” space was inspired by. Orlando—Venux, a flooring brand that entered the market last year with its sights set on affordable luxury, will exhibit for the first time at Coverings 2025. The show is set for April 29-May 2 here at the Orange...
NWFA kicks off 40th anniversary expo
Steve Brattin, NWFA chairman, welcomes attendees on opening day of the 2025 expo. Charlotte, N.C.—The National Wood Flooring Association (NWFA) celebrated its 40th anniversary in grand fashion here on opening day of its milestone convention. The event generated...
LX Hausys’ ForestFusion collection wins 2024 Good Design award
Alpharetta, Ga.—LX Hausys America, a manufacturer of building and decorative materials, has been recognized for its ForestFusion Collection with a 2024 Good Design award in the floor and wall covering category. This esteemed award—presented by the Chicago Athenaeum...
Anatolia to showcase latest advancements at Coverings 2025
Orlando, Fla.—Anatolia is set to return to Coverings 2025, held here from April 29 – May 2, as it aims to continue its legacy of innovation, craftsmanship and commitment to surface design. As a partner to architects, designers and builders, Anatolia will showcase its...
Portobello America returns to Coverings 2025
Baxter, Tenn.—Portobello America is set to unveil its latest collections at Coverings 2025. Attendees are invited to experience “Portobello Home,” an experience designed to immerse visitors in the warmth and comfort of home as they explore the company’s latest premium...
TISE announces dates, locations for installation competition
Las Vegas—The International Surface Event (TISE), the largest annual resource for surface, stone and tile industries education, alongside the International Certified Floorcovering Installer Association (CFI) have announced the 2025 regional competition dates and...
Shaw aligns leadership structure to accelerate growth
Benjamin Liebert Dalton—Shaw Industries announced organizational changes to further align its structure with the company’s customer-centric strategy. These moves reinforce Shaw’s continued investment in delivering differentiated products and services, customer...