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Our Blog
Proven processes to outshine the competition
In today’s digital landscape, gaining a competitive advantage through online marketing is more accessible than ever. The key, experts say, lies in creating a strategic “moat” around your business that protects you from competition and drives sustained success. Here...
Make the next four years your most successful
The recent election of Donald Trump has set the stage for what many believe will be one of the most business-friendly environments we’ve seen in years. Promises of reduced regulations, tax reform and a pro-growth agenda are giving business owners reason to be...
Dealers, distributors cite top laminate picks
Laminate flooring products have historically been associated with affordability, durability, extreme scratch resistance and, more recently, waterproof performance. Increasingly, suppliers have been working overtime to add another important descriptor to the long list...
Ecore CEO joins inaugural Tire Recycling Foundation board
Lancaster, Pa.—Arthur Dodge, chairman and CEO of Ecore International, has joined the inaugural board of directors for the newly established Tire Recycling Foundation. As one of the founding members of this new board, Dodge brings more than three decades of experience...
The right software makes all the difference
Business software has advanced leaps and bounds in just a handful of years, especially when it comes to the flooring industry. What used to be done via pad and paper is now controlled by advanced flooring software created specifically for the purposes of flooring...
EF Contract unveils High Society modular carpet collection
High Society – Socialite Dalton—Drawing inspiration from the Mediterranean coast, and Monte Carlo in particular where luxury knows no bounds, the High Society collection offers three new modular carpet options. “We designed this collection to provide a luxurious look...
WOFB: A journey of resilient and empowerment (part 1)
For the past 14 years, I’ve been immersed in the floor covering industry, a field that has been both a professional calling and a personal evolution. Growing up as the daughter of two lifelong educators, I was fortunate to witness firsthand how powerful education can...
Must-have product introductions of 2024
With inflation taking longer than expected to calm down, the hoped-for uptick in business in the residential flooring market never truly developed in 2024. But that doesn’t mean flooring suppliers hung up a “Gone Fishin’” sign and went home. Instead, they went to...
Shaw’s Baucom and Bell recognized on Georgia 500 List
Dalton—Shaw Industries announced the inclusion of Tim Baucom, president and CEO, and Vance Bell, former CEO and current chairman of the board, in Georgia Trend magazine’s Georgia 500 list. Baucom and Bell have represented Shaw on the list of Georgia’s most influential...
CCA Global University honored with 2025 Training Apex Award
St. Louis, Miss.—CCA Global University, the dedicated training division of CCA Global Partners, has been recognized for excellence in professional development by winning the prestigious 2025 Training Apex Award from Training magazine—marking its fifth consecutive year...
‘Modessa’ marks Provenza’s entry into red-hot laminate field
The initial Modessa rollout consists of eight trendy wood visuals. Pictured is Showtime. Provenza, an upper-end, high-quality hardwood flooring brand, first waded into the wood look-alike waters with its MaxCore waterproof rigid core offering. The popular collection,...
For Urbanfloor, it’s all about the presentation
Highlights of the new Urbanfloor headquarters include oversized sample board as well as a wall-mounted, LED TV screen featuring loops of actual installations featuring the company’s products. It’s often said that you only get one chance to make a first impression....
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.