Our Blog

If your strategy for overcoming objections doesn’t kick in until the price objection is raised, it’s often too little, too late. In the first installment I used the example of a floor dealer named Cody (a composite of many dealers I’ve worked with) to demonstrate how...

Xtra Bold Sophistication carpet by Karastan Think of the residential carpet segment in terms of the seven-day weather outlook. Today is Monday, and it’s damp and dreary, much the way 2024 has played out; tomorrow (2025) shows signs of improvement, while the weekend...

(The retail community is counting down the days until Mohawk’s Edge Summit takes place this winter. As such, we’ve tapped several retailers, large and small, to explain what they’re looking forward to most.) Reason to attend: Networking/product/marketing Tom Heffner...

Bob’s Carpet & Flooring sustained significant damage due to the hurricanes. The one-two punch of hurricanes Helene and Milton, which left a trail of destruction from southwest Florida to western North Carolina, caused considerable damage and disruption to...

Cersaie 2024, which took place in late September, drew more than 95,000 visitors from around the world. Based in the heart of Italian tile country in Bologna, the show has been leading the way since it first debuted 41 years ago. Being the first show in the “2025”...

A lot has been going on this fall, and I know I’m a little late on this, but I wanted to talk about the Susan G. Komen 3-day, in which readers of this column know I vowed to participate. Happy to say not only did we survive the 20 miles, but we actually walked 21...

Raleigh, N.C.—USA Flooring announced the launch of an innovative Partner Rewards Loyalty program, designed by The Incentive Group for pro customers, with support from Shaw Industries. The program tracks flooring purchases, offers incentives and provides USA Flooring...

MSI has introduced two new collections to its tile lineup and a new line to its vinyl portfolio. In tile, the company unveiled Arabescato Venato, a 4 x 12 marble tile, and Calacatta Gold a 4 x 12 porcelain tile. These new lines are designed to bring elegance,...

Seth Arnold Dalton—Shaw Industries has named Seth Arnold brand leader of COREtec. He will assume this new role on Nov. 1. “COREtec is integral to Shaw’s hard surface portfolio and remains one of the best-known and most trusted consumer brands in residential flooring,”...

Chicago—The Call for Programming for the 56th edition of NeoCon, the leading event for the commercial interiors industry, opens on October 30. NeoCon invites thought leaders and influential industry experts to submit proposals for Continuing Education Units (CEUs),...

The superior performance of ceramic tile means less mess and more peace of mind. Due to a variety of inherent features and benefits, tile’s care is almost effortless. Some of what makes tile easy to clean and maintain: Bacteria resistance: Porcelain and ceramic tile...

Alpharetta, Ga.—LX Hausys, a global leader in building and decorative materials and sustainable solutions, has announced the release of its 2024 ESG (Environmental, Social, Governance) Report. The report highlights the company’s continued commitment to sustainability,...