Our Blog
MSI opens newly expanded Minneapolis showroom
Maple Grove, Minn.—MSI announced its new, expanded Minneapolis Area Showroom and Distribution center, now located here. MSI will be celebrating the relocation with a Grand Opening Event on November 12 from 2 p.m. to 7 p.m. “We are excited to offer our customers an...
Why private equity adores flooring distribution
Many private equity firms gravitate toward inventory-dependent segments like flooring. Transom Capital’s acquisition of the Tom Duffy Company—the private equity firm’s third purchase of a flooring distributor within 12 months—is merely the latest example in a growing...
Moisture content in wood: How low can it go?
Can the moisture content in a wood floor be really 4%? How can wood achieve such a low moisture content? If someone in Portland Ore., for example, claims that a wood floor measures 4%, I would be very skeptical. However, there are places where the moisture could be...
NAFCD: Outlook bodes well for those who plan ahead for growth
New Orleans—“We are not in a recession, we’re not headed for a recession, and there is a lot of opportunity out there.” That message was at the heart of a keynote presentation delivered by ITR Economics’ Lauren Saidel-Baker at the 2024 North American Association of...
CCA Global announces keynote speaker, Bob Costas
Orlando, Fla.—CCA Global Partners announced that sports broadcaster Bob Costas has been selected as the keynote speaker for its annual member conneXtion convention to be held here in January. Held annually, the conneXtion convention brings together nearly 1,200...
Unilin receives patent allowance for PET-based flooring
Waregem, Belgium—Unilin Technologies, the intellectual property division of Unilin, has received a notice of allowance for a new patent—US 18/450,106. This patent, soon to be officially granted, according to Unilin, covers the recently introduced flooring products...
Tuesday Tips: Don’t act smarter than a fifth grader
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Overcoming objections to help seal the deal (part 3)
In the first two installments of this series, I discussed how smart dealers, like Cody (a composite of many dealers I’ve worked with), use strategic marketing and in-store practices to start overcoming objections long before a client raises them. In this installment...
Learn how to flex your competitive muscles
The nature of competitive advantage remains consistent yet ever-evolving. To sustain competitiveness, understanding customers and their decision-making drivers is imperative. But how do you gain insights into your customers’ thoughts and build that advantage?...
NFA positions members for success
The NFA held its fall conference here in Washington, D.C. Washington, D.C.—Ian Newton, Flooring 101 and current president of the National Floorcovering Alliance (NFA), along with the entire executive board, was re-elected to serve another two-year term at the group’s...
Tile industry to host first all-female certification course
Vero Beach, Fla.—In a historic event for the tile industry, Carpet & Tile Warehouse—in collaboration with Women in Tile, the Ceramic Tile Education Foundation (CTEF) and the National Tile Contractors Association (NTCA)—is hosting an all-female Certified Tile...
MAPEI provides materials for 2024 Red Bull Half Court final
New York City—The 2024 Red Bull Half Court tournament brought together elite basketball players and creative talents on a court that is said to not only be a playing surface but a work of art. Designed by renowned artist Carolina De La Cruz Rodriguez, the center court...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.