Blog

Orlando, Fla.—The National Tile Contractors Association (NTCA) has announced the recipients of two of the tile industry’s most prestigious honors: the NTCA Joe Tarver Award for Lifetime Service and the NTCA Tile Person of the Year. These awards will be presented at...

Uncertainty isn’t coming—it’s here. Between the Trump tariffs, stock market jitters and fluctuating material costs, it’s no wonder so many dealers are gripping the wheel tighter and waiting for the next speed bump. And when fear takes hold, the knee-jerk reaction is...

Atlanta—Flor, a high-end area rug brand, introduced Terra Nova, its latest carbon negative area rug style that is said to store more carbon than is released when it’s made. This expansion further supports the company’s goal to be carbon negative by 2040. Flor launched...

Dallas, Texas—In recognition of Earth Day 2025, sister brands Daltile, Marazzi and American Olean are highlighting some of the many sustainability features of its products, processes and company ethos. “As a company, we strive to create beautiful tile designs...

In 2022, Will was the very first person to apply for a Floor Covering Education Foundation (FCEF) scholarship. He enrolled in the Basic Floor Covering Installation program at Georgia Northwestern Technical College in Dalton. That single step set him on an...

Mohawks’ signature “American Originals” advertising campaign—which officially kicked off in summer 2023 with RevWood leading the charge—continues to gain momentum among retailers and end consumers who have wholeheartedly embraced the underlying Made in USA theme on...

Olga Robertson addresses members on opening day. Fort Myers, Fla.—The Luminary Hotel was the setting for FCA Network’s 2025 Convention, which featured three days of summer-like weather, a waterfront view and the launch of SelectFit360, the group’s proprietary soft...

For some retailers, tariffs mean an added focus on Made in USA. The recent turbulence in the stock and bond markets coupled with consumer pessimism over the inflation outlook would rattle the cage of most small business owners. Flooring dealers, however, often take...

Arlington, Va.—The Flooring Sustainability Summit announce a new initiative celebrating innovation and leadership in sustainable design. The Flooring Sustainability Summit Project Design Award Program honors exceptional projects that demonstrate the critical role...

Dalton—Flooring Consultants and Inspection Training Services (FCITS) presented its 2025 training schedule created for retailers, sales teams, installation professionals and anyone seeking thorough flooring inspector certifications. “As the owner of a retail flooring...

Damian Childress Dalton—As part of its ongoing focus on building a purpose-driven and people-first culture, Novalis Innovative Flooring has welcomed Damian Childress, a U.S. Army veteran, through the “Hiring Our Heroes” corporate fellowship program. “Veterans bring...

Calhoun, Ga.—In response to recent global tariff announcements that have brought volatility to the flooring industry, Mannington Commercial said it has reinforced its long-standing commitment to American manufacturing, long-term partnerships and intentional...

Clarksville, Tenn.—Florim USA, one of the largest porcelain tile manufacturers in North America, is celebrating 25 years of operation at its facility here. Since opening its doors in 2000, the company has committed itself to domestic manufacturing, sustainability and...

Team Mirage was in full force at the NWFA convention. Charlotte, N.C.—The National Wood Flooring Association (NWFA) celebrated its 40th anniversary in grand fashion here earlier this month as attendance approached pre-pandemic levels. It was a clear sign of support...

I love when people ask me about tariffs. I love it even more when people say I should write about tariffs. You know why? Because I don’t know what to think, what to say or what to write. Talk about volatility. Things change by the minute. Hold on. How is the stock...

It’s going to take much more than tariffs to restore America’s industrial base or solve the long-running trade deficit issue. What’s needed, some industry observers say, is a comprehensive, well-thought-out strategy that focuses on recruiting, rebuilding and...

Calhoun, Ga.—For over 30 years, Mohawk has hosted National Karastan Month for the critical spring selling season. The “Journey Into Savings” event, running until June 2, highlights some of the luxury brand’s most sought-after soft and hard surface products while...

The Colony, Texas—FS Builder Resources, a family-owned flooring and interior finishes company, acquired Leedo Cabinets, an American cabinet manufacturer. FS Builder Resources’ acquisition of Leedo Cabinets has expanded its product portfolio to include kitchen and...

Dallas, Texas—Daltile recently launched its brand-new porcelain tile collection, Artefino, with three unique sub-collections: Jewel, Vintage and Element. “Professional designers and consumers are expecting the inclusion of texture to bring a tactile sensation as well...

Pinless dual-depth moisture meter Ligno-DuoTec BW with thermo-hygrometer function. When Charity Adeoti first became a flooring installer, she said she didn’t realize how crucial moisture testing was until she experienced it firsthand. “We did a real-life application...

Austell, Ga.—MSI, a leading supplier of flooring, countertops, wall tile and hardscaping products in North America, has renovated its MSI Atlanta Showroom, located here. A center created to serve designers and the community as a whole, MSI Atlanta said it is ready to...

Viken, Sweden—Bjelin unveiled its new Slate Collection, a high-tech wood flooring solution. With deep textures and natural color variations, it delivers a cool yet inviting finish. The collection, available in three distinct shades, features Nadura Tiles and is class...

Charlotte, N.C.—Bostik, Inc., a global leader in specialty adhesives and a segment of the Arkema Group, has invited National Wood Flooring Association (NWFA) Expo 2025 attendees to experience the latest in hardwood flooring technology with live product demonstrations...

The image that Venux’s “Glacial” space was inspired by. Orlando—Venux, a flooring brand that entered the market last year with its sights set on affordable luxury, will exhibit for the first time at Coverings 2025. The show is set for April 29-May 2 here at the Orange...

Steve Brattin, NWFA chairman, welcomes attendees on opening day of the 2025 expo. Charlotte, N.C.—The National Wood Flooring Association (NWFA) celebrated its 40th anniversary in grand fashion here on opening day of its milestone convention. The event generated...

Alpharetta, Ga.—LX Hausys America, a manufacturer of building and decorative materials, has been recognized for its ForestFusion Collection with a 2024 Good Design award in the floor and wall covering category. This esteemed award—presented by the Chicago Athenaeum...

Orlando, Fla.—Anatolia is set to return to Coverings 2025, held here from April 29 – May 2, as it aims to continue its legacy of innovation, craftsmanship and commitment to surface design. As a partner to architects, designers and builders, Anatolia will showcase its...

Baxter, Tenn.—Portobello America is set to unveil its latest collections at Coverings 2025. Attendees are invited to experience “Portobello Home,” an experience designed to immerse visitors in the warmth and comfort of home as they explore the company’s latest premium...

Las Vegas—The International Surface Event (TISE), the largest annual resource for surface, stone and tile industries education, alongside the International Certified Floorcovering Installer Association (CFI) have announced the 2025 regional competition dates and...

Benjamin Liebert Dalton—Shaw Industries announced organizational changes to further align its structure with the company’s customer-centric strategy. These moves reinforce Shaw’s continued investment in delivering differentiated products and services, customer...

Jennifer Lamberth Jacksonville, Fla.—Cain and Bultman, Inc., a leading distributor of residential and commercial floor covering, has recently appointed Jennifer Lamberth as its vice president of residential sales for the northern division. The announcement was made by...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

On any given day flooring RSAs hear myriad objections in the showroom or on the phone—everything from complaints about high costs to confusion about which category (or brand) is right for the consumer. However, skilled sales professionals know how to turn a protest...

The moisture monitoring industry has come a long way. There are now moisture testing systems that automate the recording process. (There are even some that allow you to get moisture readings remotely!) This smart technology can help you save time and get more data on...

Middleton, Manchester—UK foam manufacturer The Vita Group has been awarded the EcoVadis Platinum rating, scoring an 83 out of 100. According to Vita, the rating places the company in the top 1% of those assessed globally by EcoVadis, highlighting its commitment to...

Sajal Patel Seoul, South Korea—Nox Corporation, a global leader in luxury vinyl tile (LVT) innovation and sustainable flooring solutions, has announced the appointment of Sajal Patel as chief marketing officer (CMO), effective April 1. In this role, Patel will lead...

Mansfield, Mass.—UCX has named Lynn Druan as its chief financial officer (CFO). Druan brings extensive experience, having previously served as CFO at Matter Surfaces (formerly Mats Inc.), a flooring supplier in Stoughton, Mass. During her time there, she led key...

There are no adhesives, plastics or PVCs utilized in the manufacturing process of MonoTech Evolv. Nearly nine months after the debut of the MonoTech EVOLV from TrueTouch Floors, the company said the product is generating newfound momentum in the marketplace. To...

Orlando—Footprints Floors, a leading flooring franchise with over 150 active territories, recently hosted its 2025 national convention here. This annual gathering brought together over 85 franchise owners, industry professionals, product representatives and corporate...

Flooring is one of the most expensive purchases consumers will make in their lifetime. And yet, until recently, the industry never had extended protection available for accidents to the flooring. A manufacturer’s warranty covers manufacturing defects in flooring...

Ontario, Canada—Hallmark Floors has won “Best of Houzz” 2025 awards for both service and design via Houzz, a leading platform for home remodeling and design. The flooring manufacturer was chosen by millions of homeowners who comprise the Houzz community from over 3...

Mountville, Pa.—AHF Products, one of the largest U.S.-based manufacturers of hard surface flooring, is reaffirming its steadfast commitment to delivering high-quality, reliable products despite ongoing shifts in tariff rates. With a long-standing legacy of domestic...

For many flooring retailers 2024 was a challenging year to say the least, what with persistent inflation and high mortgage rates putting a clamp on business activity. Dealers who closed out the year flat vs. the prior year considered that a small victory. And yet,...

As flooring retailers grow, they often face challenges that can disrupt operations and hinder profitability. From managing a growing sales team and an expanding customer base—to dealing with supply chain and installation issues—growth pains are inevitable. The key to...

The term “aging in place” might sound like a tired buzzword, but it’s actually a concept with significant meaning—one that many retailers have yet to tap into. Older consumers are increasingly making the choice to stay in their homes, and they’re willing to invest in...

Let’s dive into high-impact strategies that will help you thrive, even as costs rise. 1. Offer flexible financing to overcome price resistance. Financing is one of the most powerful tools you can use to remove price objections. When a customer hesitates due to cost,...

Dalton—Taylor Adhesives, a leading manufacturer of high-performance flooring adhesives, announced that two of its flagship urethane products—Alpine and Timberline—have earned FloorScore certification, signifying compliance with one of the most recognized indoor air...

Johnson City, Tenn.—Mullican Flooring, a leading manufacturer of quality hardwood floors, has introduced new colors to two existing engineered collections: Bellême and Lincolnshire. “We are pleased to add fresh, contemporary tones to these two unique collections,”...

Orlando, Fla.—Ceramics of Italy will return to the Orange County Convention Center for Coverings 2025, North America’s largest international tile and stone exhibition, taking place here from April 29 – May 2. Organized by Confindustria Ceramica (the Association of...

Orlando, Fla.—Tile of Spain, the international brand representing over 100 ceramic tile manufacturers from Spain, announced its schedule of events for Coverings 2025, North America’s largest international tile and stone exhibition and conference. The show will take...

Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What concerns you: mortgage rates or tariffs? Here are their responses: “Thankfully our store traffic has not taken a hit....

It’s time to call it what it is: a comeback. WPC reigned supreme over a decade ago when it first hit the market as a durable, stylish and water-resistant flooring choice with an approachable price tag. It started the luxury vinyl craze that continues today but was...

DuBoise White Commerce,Ga.—Pak-Lite, Inc., a U.S. based manufacturer of flooring surface materials, announced today the addition of DuBoise White as president and CEO. White will oversee go-to-market strategies, business development and ongoing process improvements to...

Johnson City, Tenn.—Mullican Flooring, a leading manufacturer of quality hardwood floors, has launched Eloquence, a new engineered oak collection inspired by Scandinavian landscapes. “Each design in the Eloquence collection draws from natural textures, muted tones and...

Orlando, Fla.—During Coverings 2025, taking place here April 29 through May 2, the Ceramic Tile Education Foundation (CTEF) in Booth #3900 will be celebrating Certified Tile Installers (CTIs), conducting installation demonstrations, discussing the importance of...

Toronto, Ontario—Roomvo, a leading room visualization software company, unveiled its 2025 Flooring Trends Report, highlighting the top flooring trends for the year ahead. With the right consumer data, flooring businesses can sharpen product development, sales and...

Acclimation is a critical step in wood flooring installation that contributes to its long-term stability and performance. Acclimation is the process that allows wood products to adjust to the temperature and relative humidity of the environment before being installed....

It’s an often-underused tool at any seller’s disposal, but financing is there to make the sale easier—and oftentimes, bigger. Specialty flooring retailers across the country attest to the power of financing in their own businesses where the benefits run the gamut from...

Roswell, Ga.—American Home Surfaces Group (AHSG) and Commercial USA announced a strategic partnership with Gladden Group, a full-service brand consulting and marketing agency, to lead and enhance the communication efforts across both organizations. This partnership...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...