Our Blog
Harnessing the power of strategic follow-up
You’ve probably had this experience: A customer visits your showroom, shows interest and then leaves without making a buying decision. Days turn into weeks, and despite your great first impression they never return. Frustrating? Absolutely. Preventable? Completely....
Ecore highlights circularity focus with rebrand
Lancaster, Pa.—In an effort to further reinforce its position as a leader in the circularity movement, Ecore recently unveiled a corporate rebrand to convey its commitment to eliminating rubber waste through continuous recycling. This can be seen in a new visual...
CCA Global ConneXtion kicks off in Orlando
Orlando—CCA Global Partners’ annual convention, conneXtion, kicked off this morning here at the Gaylord Palms Resort with a feel of optimism in the air. Following a performance by the University of Central Florida marching band, Keith Spano, president retail group and...
QFloors releases QTagger showroom tagging product
South Jordan, Utah—QFloors announced a new product to help flooring dealers easily keep their showrooms up to date and looking professional: QTagger. QTagger, now available to QFloors customers, provides QR code and electronic tagging options for showroom displays....
Tuesday Tips: Exclusive savings with Savings4Members
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Unilin launches updated bevel patents, KONO machinery
Waregem, Belgium—Unilin Technologies has launched an innovative production process for pressed bevels in SPC flooring. Using specially designed equipment in cooperation with Chinese manufacturer KONO, this patented technology is meant to transform the way pressed...
AHF Contract launches Nod to Nature LVT
Mountville, Pa.—AHF Contract has launched Nod to Nature, a new luxury vinyl collection designed to blend the beauty of the natural world with high performance. Inspired by nature, the 2.5mm dry back and 4.5mm loose lay LVT is designed to capture the essence of wood...
Interface unveils first carbon negative rubber flooring prototype
Munich, Germany—Interface has revealed a carbon negative nora rubber flooring prototype that is said to store more carbon than is emitted through its manufacturing. This latest innovation quickly follows Interface’s recent “all in” commitment to invest in product...
NAFCD board members tackle pressing issues
Select members of the NAFCD 2025 executive board (from left): AJ Warne, Austin Starnes, Dori Blitzstein, Brian Green and Drew Mittelstaedt. New Orleans—Disruptions to supply chains and the impact on product mix. Ongoing challenges in recruiting, hiring and retention....
Shaw Floors returns as sponsor of college football playoff
Atlanta—Shaw Floors announced it is an official sponsor of the 2025 College Football Playoff (CFP), capitalizing on its sponsorship with the “Pet Perfect Puppies at the Playoff” activation hosted at Playoff Fan Central. The CFP National Championship weekend events...
NTCA expands regional training, workshop programs
Jackson, Miss.—The National Tile Contractors Association (NTCA) has announced significant growth in its regional training and workshop programs with expanded offerings and a growing number of host partners across the United States. These educational initiatives are...
i4F appoints Adina Caldararu commercial creation director
Turnhout, Belgium—i4F has appointed Adina Caldararu as commercial and demand creation director for Europe. In this role, Caldararu will drive i4F’s commercial as well as demand creation strategy in Europe from the company’s headquarters here. Reporting to the CEO, she...
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