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Laminate: Suppliers continue to make strides in realism, texture
Waterfront laminate from BHW Flooring Laminate flooring continues to make advancements in not only its ability to mimic visuals found in real wood and stone, but also the texture and heft of the genuine article. This is primarily due to advancements and innovations in...
Builder confidence edges higher despite affordability headwinds
Washington, D.C.—With inflation gradually easing and builders anticipating mortgage rates will moderate in coming months, builder confidence moved higher for a second consecutive month despite challenging affordability conditions, according to the National Association...
Single-family starts trend higher in September
Washington, D.C.—With the Federal Reserve beginning an easing of monetary policy and builder sentiment improving, single-family starts posted a modest gain in September while multifamily construction continued to weaken because of tight financing and an ongoing rise...
New home sales rise in September as mortgage rates ease
Washington, D.C.— Home buyers moved off the sidelines in September following the Federal Reserve’s recent move to cut interest rates for the first time in four years, according to the National Association of Home Builders (NAHB). Sales of newly built, single-family...
Mohawk’s SolidTech R scores green points
Mohawk is known for many things, including its steadfast focus on innovation. That focus has once again been pointed toward the resilient category as the company continues its “Resilient Revolution.” The next step in that revolution comes in the form of SolidTech R....
Resilient: PVC-free marks the next big trend
The resilient flooring category has grown by leaps and bounds over the last decade, and today clocks in as the biggest segment in flooring—outstripping carpet as No. 1 in 2022. But with LVT and rigid core—namely WPC/SPC—the last innovations to successfully grab market...
Shaw Floors named Official Flooring Partner of American Kennel Club
Dalton—Shaw Floors has announced its new partnership with the American Kennel Club (AKC), the world’s largest and most recognized not-for-profit all-breed dog registry. Through this partnership, Shaw Floors is the “Official Flooring Partner” of the AKC, joining forces...
NFA 2024 fall conference kicks off in Washington D.C.
Washington, D.C.—The 39 members of the National Floorcovering Alliance (NFA), along with its core suppliers, gathered here this week for its 2024 fall conference. With the Presidential elections a mere week away, it was only fitting to host this event in the nation’s...
Obituary: Dennie Odette, Carpet Exchange
Dennie Odette Silver City, N.M.—Dennie Lee Odette, age 84, founder of Carpet Exchange, along with his wife, Catherine, died in an auto accident on October 17. Born July 6, 1940, in Jamestown, Kan., Odette lived a remarkable life filled with love, accomplishment and a...
NSI Pinnacle, Tucker Design Awards to combine in 2025
Oberlin, Ohio—The Natural Stone Institute (NSI) announced that beginning with the 2025 call for entries, the Tucker Design Awards will be partnered with the Pinnacle Awards program. Both awards will be given annually beginning in 2026. This streamlined approach to...
Tuesday Tips: Insights into the 2024 generational housing report
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
24-7 Floors celebrates 10 years in growth mode
24-7 Floors includes separate entities: The full-service residential retailer (24-7 Floors), Floors 4 Pros, Dustless Demolition and a new commercial division, as well as a shop at-home service. When Scott and Sally Perron moved to Florida in 2012, they were both...
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At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.