Our Blog

Calhoun, Ga.—Mohawk is boosting its digital marketing offerings by teaming up with Cyncly as an additional provider for Edge Omnify websites. Mohawk is also expanding its Edge Local Advertising suite by adding both Broadlume and Cyncly as new partners. This strategic...

Calhoun, Ga.—Women are leaving their marks across the flooring industry—not only at Mohawk but also at retail stores throughout the country. To celebrate these impactful women at Edge Summit 2025, Mohawk announced its collaboration with Women in the Floorcovering...

Dalton—This holiday season sparks J+J Flooring’s 8th annual Helping Hands initiative. Each November and December, designers and flooring professionals come together for a fun, festive competition where they create themed Christmas trees based on kid-appropriate ideas....

Chris Wellborn Calhoun, Ga.—As Mohawk Industries’ president and chief operating officer Chris Wellborn prepares for his planned retirement next February, the company has announced plans to promote Paul De Cock, current president of Flooring North America, into...

Lexington, Ky.—Panariagroup USA has introduced Playlist by Panaria Ceramica, a vibrant collection that is designed to transform any space into a dynamic canvas of expression. Inspired by the rhythm of modern life and eclectic energy of geometric patterns, Playlist is...

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

New Orleans—From October 22-24, the NAFCD + NBMDA Annual Convention hosted over 1,000 distribution professionals at the Hyatt Regency for two full days of professional education and networking—with over 200 companies showcasing the latest products and services in the...

Evan Martinez Bel Air, Md.—With just two years in the market, Spartan Hospitality continues to expand its entity with the appointment of Evan Martinez as Southwest regional manager—with a dedicated focus on California, Arizona, Nevada, Colorado, New Mexico, Utah and...

Columbus, Ohio—America’s Floor Source (AFS) Group has acquired the assets and intellectual property of yet another flooring retail operation, Flooring Solutions, a top retailer in Memphis, Tenn., for flooring and tile, with sales of more than $10 million annually. As...

Orlando, Fla.—Coverings, the largest showcase of ceramic tile and natural stone in North America, has announced Coverings 2025 registration with early-bird registration perks, competitive hotel rates and coveted award opportunities. Industry professionals are...

The retail sales associate (RSA) is arguably the most influential person in a specialty flooring store. After all, it is the RSA who spends the most time with a customer and, theoretically, can make or break the deal. Success often starts with attitude, experts say....

CTEF’s annual auction takes place Dec. 2-7. In anticipation, it is requesting material and/or experience donations to include in the auction. Ideal material donations for the CTEF Auction: Items can be any of your products, tools, materials or anything you feel would...