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Our Blog
IFC moves into 2025 with a plan
Bursting onto the scene in 2024, International Flooring Co. (IFC) has carved out a niche within the hard surface sector—particularly in the WPC resilient category—with an emphasis on design innovation and a strategic approach to retail partnerships. For the coming...
Ultimate Floors re-invests in success
In just five years, Ultimate Floors has grown from a regional player to a burgeoning national brand in the flooring industry. And it’s not hard to see why. With a foundation built on innovation and a commitment to customer success, this family-owned business is...
Southwest Flooring Market: Weather wreaks havoc but show goes on
Exhibitors at the Southwest Flooring Market like Stanton said business was still to be had despite the poor weather. Arlington, Texas—“Better than expected.” That was the consensus among the 58 exhibitors that participated in the weather-marred Southwest Flooring...
NWFA releases 2025 hands-on training calendar
Saint Charles, Mo.—The National Wood Flooring Association (NWFA) has released its 2025 hands-on training calendar. These events are held at various NWFA regional training centers across the United States, with each course led by an NWFA regional instructor. These...
Mannington reveals inspiration behind the designs
Salem, N.J.—Eye-catching new products; game-changing technologies; and strategic product line extensions. These are among the highlights that Mannington is focusing on for 2025. The primary goal, according to the company, is to provide its retailers with timely,...
Cyncly focuses on taking retail to the next level
Mark Lukianchuk, general manager (Cyncly). When Cyncly announced the acquisition of Broadlume—its fourth flooring software acquisition in two years—last month, it solidified the company’s dominant position in the retail flooring technology space. This followed...
How to leverage the power of your key personnel
In the world of business, the cornerstone of success isn’t just your product, pricing or even your marketing strategy—it’s your people. Your personnel are not merely employees but the lifeblood of your company’s culture, reputation and profitability. As someone who’s...
Builder SOI 2025: Success hinges on ability to adapt
The new home construction market is navigating a complex landscape of challenges and opportunities. Industry observers describe a dynamic market with builders and homebuyers alike adapting to shifting economic conditions and evolving preferences. “Builders have had...
Harnessing the power of strategic follow-up
You’ve probably had this experience: A customer visits your showroom, shows interest and then leaves without making a buying decision. Days turn into weeks, and despite your great first impression they never return. Frustrating? Absolutely. Preventable? Completely....
Ecore highlights circularity focus with rebrand
Lancaster, Pa.—In an effort to further reinforce its position as a leader in the circularity movement, Ecore recently unveiled a corporate rebrand to convey its commitment to eliminating rubber waste through continuous recycling. This can be seen in a new visual...
CCA Global ConneXtion kicks off in Orlando
Orlando—CCA Global Partners’ annual convention, conneXtion, kicked off this morning here at the Gaylord Palms Resort with a feel of optimism in the air. Following a performance by the University of Central Florida marching band, Keith Spano, president retail group and...
QFloors releases QTagger showroom tagging product
South Jordan, Utah—QFloors announced a new product to help flooring dealers easily keep their showrooms up to date and looking professional: QTagger. QTagger, now available to QFloors customers, provides QR code and electronic tagging options for showroom displays....
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.