
Our Blog
Sika adds Schönox HPS North America to the mix
By acquiring Schönox, Sika will further expand its position in the growing building finishing segment. Sika has acquired HPS North America, distributor of the Schönox brand, in a move that will expand Sika’s U.S. presence in the building finishing segment. The...
Carpet: Mills tout new pet protection lines
As long as Americans have pets in their homes—and that number is only growing—carpet mills will be tasked with developing products that stand up to what cats and dogs, and—in the case of Mohawk, rhinos—can dish out. In fact, the pet-friendly carpet market continues to...
The power of storytelling can’t be overstated
Most flooring dealers focus on facts and features in their marketing. They talk about square footage prices, durability and stain resistance. While these details matter, they don’t drive buying decisions. What does? Emotions. And the best way to create an emotional...
Ensuring vendor partners are making it work at retail
In the highly competitive world of retail, manufacturers and regional distributors spend considerable time and resources vying for their share of business from retailers. This often comes down to offering the cheapest price and unique products. However, in the...
Coverings introduces expanded programs, activations for 2025
Orlando, Fla.—Coverings, North America’s leading international tile and stone showcase and educational conference, has announced an expanded roster of both new and returning programs and activations for Coverings 2025. The highly anticipated event—set for April 29 –...
Tuesday Tips: What’s your story?
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Wood: High-end products take center stage
If there’s any sector of the market that has proven to be “inflation-proof” over the past several years, it’s the high-end wood realm. That’s based on both sales activity from the major suppliers as well as anecdotal evidence from the retail community. The thought...
Haicl seeks to differentiate Shaw brands
Carolyn Haicl Carolyn Haicl, the new senior vice president of marketing and brands at Shaw Industries, is a brand builder. Her experience as vice president of North America marketing at Electrolux included repositioning the venerable Frigidaire brand, and she was also...
Jon England outlines Shaw’s builder strategy
In January, Shaw elevated Jon England—formerly senior vice president of brand—to the position of senior vice president of sales, builder, multifamily and specialty markets. This includes the manufactured housing, modular, marine and other tertiary markets. The primary...
Floors & More adopts single-show strategy
Floors & More has reserved portions of Busch Gardens in Tampa, Fla., for its annual convention later this month. New venue, new location, new dates and a whole new vibe. That describes the upcoming 2025 Floors & More annual convention, set to take place March...
Daltile contributes to all-women installer event
Vero Beach, Fla.—Daltile has sponsored the all-women Certified Tile Installer (CTI) test here at Carpet & Tile Warehouse. This test is spearheaded by Carpet & Tile Warehouse in collaboration with Women in Tile, the Ceramic Tile Education Foundation (CTEF) and...
Havwoods welcomes Castle Bespoke Flooring
New York—As Havwoods embarks on its 50th anniversary year, the company also announced that Castle Bespoke Flooring has officially joined the global Havwoods family. Meant to forge a powerful partnership in the world of premium wood surfaces, this acquisition is said...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.