Blog

Adhesives: Choosing the right glue

Be the expert. It’s sage advice meant to help the retail community not only differentiate from the competition but to level up when it comes to service. And it’s true across all areas of business. Where it’s perhaps most impactful, at least in the flooring retail...

read more

Tuesday Tips: Celebrate your wins

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

read more

Southwind delivers relief to hurricane victims

Dalton—Southwind Floors recently announced it was sending a truck to assist the recovery effort for Hurricane Helene. Five days later, it delivered. According to Robert Gillean, vice president of operations for Southwind Floors, the 53-foot Southwind Floors trailer...

read more

Zeftron nylon launches ColorMatch app

Dalton—Zeftron nylon, a leader in premium nylon 6 solution-dyed yarn systems for commercial carpets, has announced its newest resource: the Zeftron ColorMatch app. Developed for carpet mill customers and commercial interior designers, the platform provides a way to...

read more

AHF wins best art installation at ConsoCon 2024

New York City—Consolidated Flooring, a commercial flooring contractor, hosted its third ConsoCon show recently at Glass House Union Square here. AHF Products picked up 1st place in the “Flooring as Art” competition for its vibrant and buoyant design, paying homage to...

read more

Mohawk ups its environmental stewardship

Calhoun, Ga.—In a joint effort to promote environmental stewardship and community involvement, Mohawk is teaming up with One Tree Planted, Food Well Alliance and local retail partners to break ground on a new orchard at Tara Elementary School in Morrow, Ga. “Mohawk...

read more

Powerhold keeps big boxes at bay

The Powerhold brand has operated rather stealthily since being founded in 1999 by some of the largest floor covering supply distributors as a way to thwart the predatory practices of the big boxes. Known as the F.C.D.A. (Floor Covering Distributor Alliance), these...

read more

Big D sponsors LPGA tour golfer

Sarah Schmelzel with Steve Kleinhans. Her bag is adorned with the Big D logo. Most professional golfers promote brands like Callaway, Titleist and TaylorMade on their golf bags. Not Sarah Schmelzel. This tour member of the Ladies Professional Golf Association (LPGA)...

read more

Shaw Contract launches TractionSAFETY sheet

Cartersville, Ga.—Shaw Contract announced its latest innovation in resilient sheet, TractionSAFETY. TractionSAFETY is a collection of slip-resistant flooring products created for spaces that require additional slip resistance. Falls are the number one cause of...

read more

Changing of the guard: Winn Everhart

In late September, Winn Everhart was officially introduced as the new president and CEO of Tarkett North America, succeeding 15-year Tarkett veteran Eric Daliere, who held the position of president and CEO of Tarkett Sports and Tarkett’s North American flooring...

read more

Tarkett relaunches Color Play collection

Solon, Ohio—Tarkett is relaunching its Color Play collection. Available on Tarkett’s premium Contour LVT, Color Play offers a design-forward portfolio of dynamic colors across coordinating styles. “From creative energy to introspective tranquility, color impacts the...

read more

Sarmazian unveils online tool shop

Guelph, Ontario—NFA retailer Sarmazian Brothers Flooring announced the launch of its online store, Sarmazian Shop. The centerpiece of the shop is the Kneeless Carpet Stretcher, an innovative tool that has revolutionized carpet installation since its invention by the...

read more

Wholesalers leverage the latest in technology

Abraham Linc has leveraged technology to ensure it meets one of its core competencies: reliability. Flooring distributors sit in a unique position in the supply chain—serving as intermediaries between suppliers and retailers—tasked with ensuring that deliveries are...

read more

AI poised to transform supply chain management

Artificial intelligence (AI) is creating unparalleled new opportunities for logistics and supply chain management, recent reports show. However, many organizations remain uncertain about how best to implement it. “AI is a moving target,” said Chris Caplice, executive...

read more

Southwind launches new website

Dalton—Southwind has launched a new website, which features an enhanced user experience and expanded product offerings designed to better serve its customer base. “We’re thrilled to announce the launch of our newly redesigned website, southwindfloors.com,” said Drew...

read more

Overcoming objections to land the sale

Sales trainers teach dozens of tactics to overcome price objections. Here is what most of the tactics have in common: They are only deployed once the price objection is raised. It involves a phrase that’s supposed to either: a) make the prospect OK with a higher...

read more

AHSG members return to ‘up their game’

Naples, Fla.—The opulent Ritz-Carlton Naples set the stage for an elevated convention experience for the 265 attendees at the American Home Surfaces Group (AHSG)/Commercial USA biannual meeting. The alliance of independent floor covering retailers (AHSG) and flooring...

read more

Building a legacy by investing in our future

This year is just blowing by. We’re quickly approaching the end of 2024, and the holiday season will soon be upon us. It all feels a bit overwhelming. I’m also facing another birthday this month, and it’s hard to believe how quickly time has passed. It feels like I’m...

read more

Yes, you can fire your vendors. We did.

You know, our business and yours are more alike than you may realize. We both have customers and we both have vendors (suppliers). Our success is tied to our reputation, providing value and delivering on our promises. Sound familiar? Your vendors are primarily floor...

read more

FEI Group focuses on leadership, data, talent

National Harbor, Md.—Organizational health remains a continuing theme for FEI Group as it hosted its annual convention here last month. Three specific areas were focal points this year—generational transfer of leadership, data and talent—and this focus extended across...

read more

CFI-FCICA: Synergy and collaboration win the day

Orlando–The success of the combined CFI-FCICA annual convention here can be measured in several ways. Start with the numbers: This year’s meeting drew 350 attendees, up from last year, including 82 first-time attendees. What’s more, exhibitor attendance was up 45%, a...

read more

Tarkett Home introduces EverGen WPC flooring

Solon, Ohio—Tarkett Home, the residential segment of Tarkett, launched its first WPC collection, EverGen. This new collection combines realism with durability. EverGen is an 8mm-thick product with a 1.5mm IXPE attached pad for added comfort. Each plank features an...

read more

FCICA elects board for 2024-2027 term

Glen Ellyn, Ill.—The Flooring Contractors Association (FCICA) has announced its new executive board and new director leadership for the 2024-2027 term. During the FCICA annual meeting last week, FCICA chairman Pat Kelly announced the new executive board to begin...

read more

TAJ Flooring expands warehouse facilities

Chicago—TAJ Flooring, a leading manufacturer of commercial-grade resilient flooring in the U.S., has completed the expansion at its headquarters here. The buildout provides additional warehousing space for a wide variety of commercial flooring products—including...

read more

Tuesday Tips: Helping out after a hurricane

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

read more

Discount Surfaces

Discount Surfaces is proudly owned by Boston Made, Inc., a company dedicated to quality, value, and community. As part of the Boston Made family, we bring the same commitment to craftsmanship and customer care to every flooring project. From Luxury Vinyl Plank to plush carpet, Discount Surfaces makes it easy to upgrade your space with style you’ll love — at prices you can afford.

Newsletter

Copyright © 2025. Discount Surfaces, LLC. All Rights Reserved.

Pin It on Pinterest

Share This