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Our Blog
FCITS unveils expert instructor team
Dalton—FCITS (Flooring Consultants & Inspection Training Services) announced its comprehensive pool of expert instructors available to lead a wide range of inspection courses—from beginner certification to advanced and Master-level training. These distinguished...
Embracing AI-powered selling to stay ahead
AI is changing the way businesses operate, and the flooring industry is no exception. Some dealers may worry that AI-powered tools will replace human salespeople, making face-to-face selling obsolete. The reality? AI isn’t a threat—it’s an opportunity. Flooring...
TISE 2025: While SPC still reigns, new trends emerge
COREtec showcased its new vinyl bevel innovations. Las Vegas—Over the last year or so, SPC flooring has begun to give up some of its popularity—while market share continues to be heavily skewed in SPCs favor—as issues in the field have begun to rise. While SPC remains...
Pierce Companies gets with the FCEF program
As the flooring industry faces a critical shortage of skilled installers, Pierce Companies has actively supported workforce development through the Floor Covering Education Foundation (FCEF) and the Basic Floor Covering Installation Program at Great Falls College in...
TISE 2025: Mills tout newest innovations in color, patterns
Engineered Floors’ Melvin Silver (left) with Joe Young at the Prismatic display. Las Vegas—Mill executives are fond of saying: “This is not your grandmother’s carpet” when discussing the newest introductions. It’s certainly a true statement. From yarn coloration to...
Raskin: New year, new look, new direction
Raskin unveiled a new display system meant to resonate with today’s retailer. Las Vegas—Raskin Industries is entering 2025 with a new image, new branding, new displays, a streamlined product line and an exclusive, direct-to-dealer program for retailers in regions...
Ultimate Floors reinvests in success
In just five years, Ultimate Floors has grown from a regional player to a burgeoning national brand in the flooring industry. And it’s not hard to see why. With a foundation built on innovation and a commitment to customer success, this family-owned business is...
Coverings unveils 2025 top tile trends
Orlando—Coverings, North America’s largest global showcase of ceramic tile and natural stone, has revealed the must-see annual tile trends in commemoration of National Tile Day, February 23. The curated selection of global tile trends for 2025 spotlights a fusion of...
Karastan unveils most expansive launch to date
Calhoun, Ga.—For 96 years the Karastan brand has remained synonymous with luxury. This year, the brand is unveiling its most expansive launch to date with 43 introductions. Among these are enhancements to Karastan flooring’s existing portfolio and the debut of the...
NeoCon unveils 2025 keynote speakers
Chicago—This year’s NeoCon theme, “Design Ahead,” will come to life through an exceptional conference program headlined by three thought leaders: Annie Jean-Baptiste, Author, Building for Everyone; Alice Rawsthorn, author of Design as an Attitude and Co-Founder of...
Interface celebrates 25 years of i2 with new carpet collections
Atlanta—Interface, a global flooring solutions company and leader in sustainability, launched two new carpet tile collections, Material Impressions and Open Road. These collections expand the company’s i2 portfolio, which features nearly 50 carpet tile styles—inspired...
Tuesday Tips: Tackling fcB2B to better your business
Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...
Discount Surfaces
At Divi we understand that your home is your sanctuary, and we’re here to help you bring your vision to life. With our exceptional quality, timeless designs, and personalize customer service, we strive to exceed your expectations every step of the way.