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Every two weeks, FCNews seeks out flooring retailers across the country to offer their advice on hot topics of the day. This week, we asked: What gives you hope that 2025 will be a good year? Here are their responses: “We used the downtick in business to shore up our...

Murrieta, Calif.—The National Wood Flooring Association (NWFA) has provided flooring for its 78th home in support of the Gary Sinise Foundation R.I.S.E. program. The R.I.S.E. program—Restoring Independence Supporting Empowerment—builds mortgage-free, custom,...

When is the status quo not enough? When you are a flooring retailer that’s coming off a sluggish year and can’t afford to be reactive to market conditions. At times like these, dealers must actively improve and innovate, lest they be overtaken by competitors looking...

A new customer relationship management (CRM) system promises to transform your sales, marketing and operational efficiency. However, as a flooring retailer or contractor, you may wonder how this modern tool integrates with the legacy software systems you’ve relied on...

Bursting onto the scene in 2024, International Flooring Co. (IFC) has carved out a niche within the hard surface sector—particularly in the WPC resilient category—with an emphasis on design innovation and a strategic approach to retail partnerships. For the coming...

In just five years, Ultimate Floors has grown from a regional player to a burgeoning national brand in the flooring industry. And it’s not hard to see why. With a foundation built on innovation and a commitment to customer success, this family-owned business is...

Exhibitors at the Southwest Flooring Market like Stanton said business was still to be had despite the poor weather. Arlington, Texas—“Better than expected.” That was the consensus among the 58 exhibitors that participated in the weather-marred Southwest Flooring...

Saint Charles, Mo.—The National Wood Flooring Association (NWFA) has released its 2025 hands-on training calendar. These events are held at various NWFA regional training centers across the United States, with each course led by an NWFA regional instructor. These...

Salem, N.J.—Eye-catching new products; game-changing technologies; and strategic product line extensions. These are among the highlights that Mannington is focusing on for 2025. The primary goal, according to the company, is to provide its retailers with timely,...

Mark Lukianchuk, general manager (Cyncly). When Cyncly announced the acquisition of Broadlume—its fourth flooring software acquisition in two years—last month, it solidified the company’s dominant position in the retail flooring technology space. This followed...

In the world of business, the cornerstone of success isn’t just your product, pricing or even your marketing strategy—it’s your people. Your personnel are not merely employees but the lifeblood of your company’s culture, reputation and profitability. As someone who’s...

The new home construction market is navigating a complex landscape of challenges and opportunities. Industry observers describe a dynamic market with builders and homebuyers alike adapting to shifting economic conditions and evolving preferences. “Builders have had...