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Builder sentiment rises as rates fall

Washington, D.C.—With mortgage rates declining by more than one-half of a percentage point from early August through mid-September, builder sentiment edged higher this month even as builders continue to grapple with rising costs, according to the National Association...

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Single-family starts up in August

Washington, D.C.—Single-family starts posted a solid gain in August on robust demand and moderating mortgage rates even as builders continue to grapple with challenges related to lot and labor shortages and elevated prices for many building materials, according to the...

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Retailers reveal top waterproof lines for 2024

Flooring retailers across the country continue to tout the influence of waterproof positioning. Between the power of the tagline to get consumers in the door and the advances in technology that have given the label clout, waterproof flooring continues to drive sales...

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Take control of your own destiny

2024 has been much slower for the flooring industry than the previous three years, a period I have dubbed the “COVID-19 Boom.” When the lockdowns first took place, I instituted weekly group teleconferences with my Flooring Success Systems members to help them...

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Crossville introduces Argent 2.0 porcelain tile

Crossville, Tenn.—Crossville has introduced new Argent 2.0 porcelain tile, offering a timeless aesthetic that can complement a variety of design styles. Moving away from the bold hues of its predecessor, Argent 2.0 embraces a serene and tranquil palette conducive to...

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Tuesday Tips: Be ready for hurricane season

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance...

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What’s new for fall?

Flooring retailers often view the fourth quarter as a last-chance opportunity to finish the year on a high note, and that’s especially true this year given the slowdown at retail. So, what better way to inject some enthusiasm into the market than a fall refresh?...

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