Last Vegas—Roomvo, an innovator in the website and room visualizer space, officially announced its acquisition of QFloors, a leading flooring software company, during a press conference here ahead of the kickoff of Surfaces 2025.
“This is the biggest investment we’ve ever made, and it’s a very big commitment,” said Pawel Rajszel, CEO of Roomvo/Leap Tools, addressing customers of both companies in attendance at the press conference. “Dealers are the lifeblood of this industry, and we are devoted to delivering more value and supporting their needs. We’re doing this to continue innovating in the industry while bringing more support to dealers and manufacturers. We’re very excited about what we can do together.”
Chad Ogden, QFloors president and owner, concurred. He cited the common synergies between the two companies while highlighting their distinct strengths. “The cultures and values of our two companies are in alignment,” he said. “Our capabilities are complementary, not overlapping. Moreover, we are both privately held and have no debt.”
Ogden made it a point to stress that there will be no disruptions as a result of his company being acquired, and that his team—including family members Chris Ogden, Aerin Ogden and Trent Ogden, CFO—will remain in place. “I’m not going anywhere,” he told attendees repeatedly. “What we’re doing is in the best interest of the company and the industry.”
QFloors, which has been an acquisition target for years, has long said that it intended to remain independent. The pressure to remain independent, industry observers say, became more intense as consolidation began to heat up in the space over the past few years. However, Ogden, who described the new alliance between Roomvo and QFloors as “divinely influenced,” said the decision to join forces with Roomvo was not due to any outside competitive pressures. He said the deal, which was officially sealed on Friday, Jan. 24, was actually in the works for some time now. “A lot of people have approached us in the past, but it wasn’t the right fit,” he said.
Moreover, the merger of the two companies will result in tangible benefits for the end user. “If you’re switching over to QFloors, it’s going to be much faster and easier to do that,” Rajszel explained. “If you’re just updating processes or managing your ERP, it’s going to be much easier to do that. If you’ve got products in the showroom, in the system and on the website—all of that will be seamless and much easier to manage than it is today.”
What’s more, the merger expands opportunities for retailers who have diversified beyond flooring. As Rajszel explained: “Our focus has mainly been North American flooring, but flooring stores have complementary products to flooring—paint, cabinets, countertops. These are home improvement-type products that we’re also in. Our newest products that we have coming out will complement some of these other industries. Roomvo is in a lot of these other industries, too, so that will help us bridge the gap between QFloors and some other industries.”
Freedom to choose
At the same time, those who already employ technologies provided by Roomvo and QFloors will still have the freedom to choose what works best for them—even if they utilize suites outside of the Roomvo/QFloors portfolio. In other words, retail customers won’t be forced into adopting new programs if they are content with what they are already using.
“We believe our customers should be able to choose the best products for their businesses—and that might be a mix of different solutions,” Roomvo’s Rajszel noted. “We are going to support that and continue to partner with different folks, even those that compete with us and do consolidations. We’re going to remain completely open, and we’re willing to partner with others to make our customers happy and to make sure they have the best experiences.”
QFloors Ogden concurred, adding: “This is just another example of our synergies. A lot of companies cut off their connections and keep their respective customers to themselves. We’ve always had the same philosophy here; if we don’t have the best products, then let’s bring in those products and allow our customers to use them. We shouldn’t have to force people to use things they don’t want. In fact, we have about one-third of our customer base that use a competitor’s product.”
Ogden also moved to allay any concerns about potential impacts that the deal might have on QFloors’ existing partnerships. For example, QFloors has maintained a 20-year relationship with estimating specialist Measure Square, which also interfaces with QPro—a program that functions separately from QFloors. “I’ve been told by Measure Square that our connection with QPro is the best one in the industry,” Ogden stated. “As we progress onward to these newer technologies, we hope to continue those relationships.”
The post Roomvo, QFloors tie the knot appeared first on Floor Covering News.